Insights

Webinar: Changing Consumer Prosperity

In this webinar, we explore the regions where consumers have experienced the biggest improvement in their financial situations since 2016. We also discuss consumers’ changing spending behavior on fast-moving consumer goods (FMCG) categories over the past five years.

Webinar: What’s Next Starts Now (Africa)

Join our Nielsen Thought Leadership experts around our regions as they share their views on how organisations can progress with future focused conversations, how certain drivers of change will mean for businesses and what tools businesses can leverage to 'test the water' of their future operating...

Promotional Effectiveness: Learn to Optimize and Maximize Your Promotions

In today’s fragmented TV world, it’s critical to direct your promos at both new and existing viewers in order to get measurable returns. Every dollar, every ratings point, counts. Today’s promotions and creative services directors need strong evidence to make their case for using...

Webinar: Finding the Win Win in Promotional Spend

Managing and optimizing trade promotions is a constant challenge. Big investments, wasted promotional dollars and missed growth opportunities create a real pain point for both CPG marketers and their retail partners. Nielsen has developed a new framework to address these issues by understanding the...