Insights

Age Matters — Myths and Truths About AME Generational Lifestyles

With young consumers starting families and older consumers heading for retirement, it’s common knowledge that lifestyles differ depending on our age. And in today’s world of changing technology, the stereotypical gaps between the ages can seem even larger. But which stereotypes are really the...

The Facts Of Life: Generational Views About How We Live

Our outlook on life is often shared with others who have similar traits—and age is no exception. But many of today’s consumers are bucking yesterday’s preconceived generational notions. In fact, many older people are embracing a more technology-driven world, and sizeable numbers of younger...

Global Generational Lifestyles

Depending on our age, our approach to something as simple as getting up-to-date news or eating out can be drastically different. But today’s consumers are bucking yesterday’s preconceived generational notions.

What Future Talent Look for in the Companies They Keep

What are today's Future Talent—students close to graduating or college-educated, newly working professionals—looking for when seeking employment or making purchases? A recent study on corporate reputation explores the factors these young future leaders consider.

Men's and Women's Wellness Perceptions Can Carry Weight

Nearly half (49%) of global respondents in Nielsen’s Global Health & Wellness Survey consider themselves overweight, and a similar percentage (50%) is actively trying to lose weight. But men and women are not necessarily aligned with the steps they take in the battle of the bulge. While it may...

Because I’m Happy…Arab Youths Find Happiness in Different Ways

The Arab population is one of the youngest and fastest growing populations in the world. In Arab markets and around the world, people and companies across industries are interested in engaging this large and lucrative young segment. But while many tend to group young Arabs from different countries...