2013 Online Advertising Performance Outlook
Digital media continues to develop as a branding medium, growing beyond its roots as a channel of interest solely to direct response marketers. Today, it appears that branding in the online medium appears to have come of age, as spending for online brand advertising in 2013 is projected to rival...
Newswire | The Small Screen Captured Big Ad Revenue in 2012 | Nielsen
Small screen captured big ad revenue and pulled away from newspapers and magazines according to Global Adview Pulse report.
Newswire | What Big Companies Can Learn From Shark Tank | Nielsen
Companies need a different process for funding innovative projects; called innovation capital markets, a system that's a hybrid of venture capital, general capital and corporate budgeting.
What a Difference the Day(PART) Makes
Knowing when consumers are watching TV is just as important as knowing what they’re watching. Without this insight, marketers would need to schedule their advertising to run 24 hours a day to ensure they were reaching their consumers. To that end, Nielsen’s Advertising and Audiences Report...
Webinar: Inside the Entertainment Aficionado - how we listen, buy, play, read and watch in the U.S.
When it comes to music, games, books, TV shows and movies, people have more choices than ever before. Will they stream digitally or buy a physical copy? Subscribe to a service or make a one-time purchase? View content on the computer, mobile device, ereader or game console? Understanding these...
Volkswagen Drives Home With Nielsen’s Top Auto Ad Award
From “Zoom zoom” to “Like a rock,” automotive ads have a way of resonating with consumers—and making lasting impressions. But not all creatives are created equal. Today, Nielsen announced the winners of its 7th Annual Nielsen Automotive Advertising Awards, and Volkswagen’s “Dog...
Ads that Pop: How Native Video Ads Boosted Online Fizz for Jarritos
Americans spent more than 360 billion minutes online in December 2012 and streamed a whopping 24.6 billion videos, according to Nielsen. That massive block of time represents a significant opportunity for advertisers, but making meaningful connections with consumers online can be challenging as...
Webinar: U.S. Gaming - A 360 View (2013)
Gaming continues to grow and evolve across screens in new and interesting ways. Understanding who the gaming audience is, what and how they play, and how gaming fits into their broader entertainment profile is as important as ever for this dynamic industry. In this year’s annual U.S. Gaming: A...
U.S. Ad Spend Increased 2% in 2012 On Strong 3Q
Hampered by an historic hurricane and the looming fiscal cliff but buoyed by a presidential election and the summer Olympics, advertisers managed a 2 percent jump on ad spend in 2012 over 2011, according to Nielsen. On a year-over-year basis, advertising expenditures increased 1 percent in the...
Zero-TV Doesn’t Mean Zero Video
It’s true. Most people watch TV in their living rooms using traditional cable or satellite options. In fact, more than 95 percent of Americans get their information and entertainment that way. But as we explored what the other 5 percent are doing, we found some interesting consumer behaviors that...