Despite moderate global growth in advertising spending, fast-moving consumer goods (FMCG) companies continued to invest according to Nielsen’s quarterly Global AdView Pulse report.
Advertisers spent an average of $3.4 million for a 30-second spot, up more than $300,000 from 2011, according to Nielsen.
Tv ratings for the inauguration - 20.6 million people tuned in to watch President Obama’s second inauguration on television.
How Viewers watch time-shifted programming: the ad value of marathon viewing, or the amount and value of the viewing behavior Beyond 7 and live programming broadcast.
As the new year begins, many people will make personal resolutions to do more recycling in 2013. Recycling is good for the environment and is also good for station ratings. A recent study looked at audience recycling patterns for the five top-rated stations in the 10 largest markets. The results...