Newswire | Ad Spend by Sector: Consumer Goods Marketers Spend Big | Nielsen
Despite moderate global growth in advertising spending, fast-moving consumer goods (FMCG) companies continued to invest according to Nielsen’s quarterly Global AdView Pulse report.
Newswire | The Super Bowl: The Most Expensive 30 Seconds on TV | Nielsen
Advertisers spent an average of $3.4 million for a 30-second spot, up more than $300,000 from 2011, according to Nielsen.
Newswire | Presidential Inauguration Draws 20.6 Million Viewers | Nielsen
Tv ratings for the inauguration - 20.6 million people tuned in to watch President Obama’s second inauguration on television.
Newswire | The Cross-Platform Report: How Viewers Watch Time-Shifted Programming | Nielsen
How Viewers watch time-shifted programming: the ad value of marathon viewing, or the amount and value of the viewing behavior Beyond 7 and live programming broadcast.
Recycle More in 2013
As the new year begins, many people will make personal resolutions to do more recycling in 2013. Recycling is good for the environment and is also good for station ratings. A recent study looked at audience recycling patterns for the five top-rated stations in the 10 largest markets. The results...