N-Score is an in-depth look at a sports figure’s overall endorsement potential, factoring in the attributes and demographic measures that align brands with endorsers.
How we watch and connect screens; here’s how media come together in living rooms across the U.S. to complete the Super Bowl experience.
A new Nielsen survey found that 91 percent of consumers planning to watch this Sunday’s game are also looking forward to watching the commercials.
Despite moderate global growth in advertising spending, fast-moving consumer goods (FMCG) companies continued to invest according to Nielsen’s quarterly Global AdView Pulse report.
Advertisers spent an average of $3.4 million for a 30-second spot, up more than $300,000 from 2011, according to Nielsen.
Tv ratings for the inauguration - 20.6 million people tuned in to watch President Obama’s second inauguration on television.
How Viewers watch time-shifted programming: the ad value of marathon viewing, or the amount and value of the viewing behavior Beyond 7 and live programming broadcast.
As the new year begins, many people will make personal resolutions to do more recycling in 2013. Recycling is good for the environment and is also good for station ratings. A recent study looked at audience recycling patterns for the five top-rated stations in the 10 largest markets. The results...