A whopping 46% of consumers tell us they are more likely to try new brands than they were five years ago; a clear signal to a trend we should expect to intensify. Yet we see few signs that adjustments have been made to marketing initiatives or innovation pipelines to match these numbers.
E-commerce is becoming an important factor in further driving fast-moving consumer goods (FMCG) growth across major markets globally. View our webinar to explore the framework of 10 key drivers for e-commerce success and which combination of drivers are importance based on their respective markets.
Consumers around the globe are feeling stretched due to changes in lifestyle, challenging working hours and longer commutes. Hyperconnectivity, rapid urbanisation and changes in households are influencing buying decisions of global consumers.
To get a sense of which players have the most game—both on and off the court—a recent Nielsen and E-Poll N-Score study took a look at the most exciting active NBA players.
The advertising world produces over 3 million direct response ad spots per year; given the real-time nature of direct response advertising, agencies and advertisers need to know if, when and where their spots air as quickly as possible.
Lessons in Innovation Leadership: Marten Pieters.
Nielsen presents State of the Union audience ratings for February 12, 2013.
With the help of their smartphones and tablets, moviegoers can stay on top of the latest movie trends in real time; mobile moviegoers are the biggest move enthusiasts.
The Rise of Paid Social Ads: Completing the Integrated Ad Approach; amid the flourishing social media environment, marketers are viewing paid social media advertising as part of their marketing tool kits.
A Multi-Mix Media Approach Drives New Product Awareness; Nielsen survey shows that a mix of media and word of mouth advertising garner the most success in raising consumer awareness.
The prevalence of media platforms and the ability to create integrated campaigns present additional challenges to achieving frequency control and unduplicated reach.
Concerns about global recessionary conditions subsided, but negative sentiment about the economy remains considerable for a majority of consumers around the world.
Japan and the U.K. are two of the most highly mobile cultures, yet usage in each is unique to their market; smartphone ownership is notably more prevalent in UK.