As we move toward the post-COVID era, it is important for retailers and manufacturers to look beyond the day-to-day situation and proactively work hand in hand, equipped with solid data-driven insights, to develop strong action plans for when stability returns.
Staying put is what’s best for reducing the spread of the COVID-19, but home bound consumers are having an immediate impact on brands. Marketers now have to reduce spending while continuing to engage buyers. How can businesses support their brands and make money in such uncharted waters?
Consumers across Asia have signaled their eating habits may change permanently once the world moves beyond the impact of the novel coronavirus (COVID-19). In an exclusive Nielsen study of 11 Asian markets, only Japanese consumers say they are less likely to change their eating habits as a result of...
Optimizing ad performance is about reaching the right audience, influencing its opinion and impacting behavior. While achieving this winning combination can be a challenge, it is now made possible using the '3R Framework' – and understanding how Reach and Resonance lead to Reaction.
This year’s Academy Awards ceremony was a big media hit and the flurry of opinions on everything Oscar-related helped drive TV viewership, social media buzz and music sales.
Nielsen Global Survey of Consumer Confidence and Spending Intentions. - Asia-Pacific region reported the highest consumer confidence score compared to the other regions.
In honor of Black History Month, Nielsen recognizes the contributions of black inventors, athletes, businesses and pioneers across several industries as well as the impact they've had on society.
Nielsen Vice Chair Susan Whiting delivered a keynote presentation on Mobile in Media at Mobile World Congress, she examined some of the disruptions around content consumption.
Mobile Consumer: A Global Snapshot report looks at the growth in mobile advertising and the reach and receptiveness to ads on smartphones.
Nielsen’s Q4 2012 Global Consumer Confidence Report – Consumer confidence in developing Asia-Pacific markets outperformed developed ones.
As the Academy Awards prepare to pay tribute to British Secret Service agent 007 and the James Bond franchise this Sunday, Nielsen looked at the most popular music titles & most popular disc sales.
Maximizing Mobile: Multiple Phone Use is Rising in BRIC Markets; In India, the overwhelming majority mobile owners still only carry one device, much like in the US.
According to Nielsen NRG’s 2012 American Moviegoing report, 61 percent of U.S. moviegoers indicated that action/adventure movies are the ones they like to see the most in theaters.