Featured Insights
Consumer Disloyalty is the New Normal
A whopping 46% of consumers tell us they are more likely to try new brands than they were five years ago; a clear signal to a trend we should expect to intensify. Yet we see few signs that adjustments have been made to marketing initiatives or innovation pipelines to match these numbers.
Webinar: Future Opportunities in FMCG E-commerce
E-commerce is becoming an important factor in further driving fast-moving consumer goods (FMCG) growth across major markets globally. View our webinar to explore the framework of 10 key drivers for e-commerce success and which combination of drivers are importance based on their respective markets.
Six Factors Driving Consumers’ Quest for Convenience
Consumers around the globe are feeling stretched due to changes in lifestyle, challenging working hours and longer commutes. Hyperconnectivity, rapid urbanisation and changes in households are influencing buying decisions of global consumers.
Newswire | Popcorn People: Profiles of the U.S. Moviegoer Audience | Nielsen
Annual moviegoer trends; Nielsen National Research Group’s 2012 American Moviegoing report.
Newswire | New Cross-Border Shopping Rules Could Be a Big Win for U.S. Companies | Nielsen
New cross-border shopping regulations in Canada could be a big win for retailers and manufacturers in the U.S.
Webinar: What’s In Store? Think Small for Big Results
As we enter 2013 and encounter one of the most dynamic consumer landscapes in history, companies of all kinds want to know how to grow their business in a changing and often tumultuous economic climate. In this period of uncertainty, one thing has become clear: it is time to think small. Through a...
Webinar: Reinvigorate Your Customer Service with Social Care
With the explosion of social media prompting a dramatic change in how people interact with each other and brands, customers are turning to social media for customer service (a.k.a., social care), whether you want them to or not. In other words, today’s customers want to engage with brands when...
Newswire | Marketability of Armstrong, Te’o is No Match for Scandal | Nielsen
Advertisers spent an average of $3.4 million for a 30-second spot, up more than $300,000 from 2011, according to Nielsen.
Newswire | The Super Bowl: The Most Expensive 30 Seconds on TV | Nielsen
Advertisers spent an average of $3.4 million for a 30-second spot, up more than $300,000 from 2011, according to Nielsen.
Newswire | U.S. Consumers Want What They Know | Nielsen
When it comes to product innovation, companies are more likely to succeed in a competitive marketplace if they build on established brands that consumers already know and trust.
Newswire | Presidential Inauguration Draws 20.6 Million Viewers | Nielsen
Tv ratings for the inauguration - 20.6 million people tuned in to watch President Obama’s second inauguration on television.
Newswire | Sports on the Go | Nielsen
According to Nielsen’s 2012 Year in Sports report, nearly 60 percent of smartphone and tablet owners who accessed sports content on their device did so at least once a day.
Newswire | Smartphones: Still Room to Grow in Emerging Countries | Nielsen
Smartphones influence everything from consumers’ interaction with both brands and each other, to and shopping and purchase decisions.