Insights

How Can You Reach People Who Will Tweet About Your Brand?

There’s no shortage of people tweeting about live TV these days—it’s a digital phenomenon and picking up speed. In 2013 alone, 36 million people sent 990 Million Tweets about TV, according to Nielsen SocialGuide. Until now, however, we haven’t known how many people tweet about TV and...

The Full Twitter TV Picture Revealed

Over the past two years, the growth in Twitter activity around TV shows has been nothing short of remarkable. Tweets about live TV and the number of Twitter authors talking about TV programming are both increasing in double-digit fashion, steadily broadening the landscape at a record pace. And with...

Top 10 Social TV Programs, Week of July 8, 2013

(Editor’s note: We’ve updated this list to include more program types. The list now includes Syfy’s “Sharknado.”) VH1’s “Love & Hip Hop: Atlanta” was the top social TV program last week, racking up more tweets than competing reality shows “Big Brother”...

Video: Social TV-The Global Town Square

Twitter CEO Dick Costolo is a big believer in the social aspect of television. While he contends that TV has always been social, today’s technology allows the social aspect to take place in real-time and in an un-filtered way free of third party intervention. And that inside-out view is very...

Twitter CEO: We’re the ‘Social Soundtrack’ of TV–By Design

Twitter has become the “social soundtrack” of TV because it’s a new media company that’s comfortable with old media, CEO Dick Costolo said Tuesday. “We absolutely view it as complementary and view it as an additive world – not a world where you have to take a piece out,” Costolo said...

Twitter TV Continued its Epic Rise in Q1 2013

Rank Network Show Uniques Tweets 1 CBS Super Bowl XLVII 5,280,048 26,131,270 2 CBS 55th Annual Grammy Awards 2,697,051 12,752,648 3 ABC The Oscars 1,626,592 6,377,732 4 ABC Family Pretty Little Liars 1,488,281 8,283,128 5 FOX American Idol 1,625,223 5,509,086 6 AMC The Walking Dead 1,491,244...

Why Word-of-Mouth is Loudest in Africa

Doing business in sub-Sahara Africa can be full of disparate challenges, and anyone looking to identify a classic African consumer will struggle. Despite sharing a common border, inhabitants of one country differ from those in a neighboring country with respect to their attitudes, buying and media...

New Study Confirms Correlation Between Twitter and TV Ratings

U.S. TV viewers are taking to Twitter to talk about TV, and the digital chatter is building steam. According to SocialGuide, 32 million unique people in the U.S. Tweeted about TV in 2012. That’s quite the confab, but what does it all really mean for the TV industry? Should networks and...