Rise of “newism” comes at the expense of brand loyalty
The new sugar tax is aimed at curbing Malaysia’s sweet tooth
The key is knowing where to place your brand
… and how to reach them
Agency of the Year 2018
Thank you for making Nielsen Malaysia the Market Research Agency of the Year in 2018.
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Changing Consumer Prosperity
Understand how consumers’ feelings about their financial situations translate into purchase behaviour.
The Science Behind What’s Next™
The right data can mean the difference between guessing and knowing. Nielsen’s data is backed by real science, so you won’t have to wonder what’s next—you’ll know.
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