Insights

Gen Z: The Elusive Generation

For the last decade or so, Millennials have been the generation that every brand has sought to engage as their spending power has grown. With this generation now past teenage years, however, digital advertisers are shifting their focus to the succeeding generation, Generation Z or Gen Z.

State of the Media - The Malaysian Media Landscape in 2017

The Malaysian media landscape has shifted over the past couple of years, changing the way Malaysians interact with each other, how they form their opinions and how they make purchase decisions. We are in the midst of an exciting time for Malaysian media, as digital media continues to grow and...

Mobile Gains Ground in Digital Ad Campaigns Across Southeast Asia

The Nielsen Digital Ad Ratings Benchmarks report, which accessed more than 3,000 digital campaigns since its launch in Southeast Asia in 2015, found that in the first half of 2017, more than nine in 10 (93%) digital ad campaigns leveraged mobile and mobile achieved an on-target reach equal to or...

Mobile Outperforms Desktop Among More Narrowly Defined Audiences

Marketers are more willing to invest in a platform if there is independent, third-party measurement to provide transparent performance metrics and inform best practices that reduce waste and maximise return on ad spend. This message is especially resonant for mobile.