Insights

The Science to Make Sense of Big Data

The data generated by our day-to-day activities can help brands and marketers understand consumer needs and drive growth for their businesses. But first, they need to make sense of all the data.

Esports Playbook for Brands

Esports fans around the world include some of the hardest to reach consumers for brands because of their cord-cutting and ad-blocking tendencies. While esports unites them as a fan base, their digital-first mindset is pervasive in their approach to broader entertainment consumption.

State of the Media - The Malaysian Media Landscape in 2017

The Malaysian media landscape has shifted over the past couple of years, changing the way Malaysians interact with each other, how they form their opinions and how they make purchase decisions. We are in the midst of an exciting time for Malaysian media, as digital media continues to grow and...

Mobile Gains Ground in Digital Ad Campaigns Across Southeast Asia

The Nielsen Digital Ad Ratings Benchmarks report, which accessed more than 3,000 digital campaigns since its launch in Southeast Asia in 2015, found that in the first half of 2017, more than nine in 10 (93%) digital ad campaigns leveraged mobile and mobile achieved an on-target reach equal to or...

Video on Demand

Nearly two-thirds of global respondents (65%) in a Nielsen online survey in 61 countries say they watch some form of VOD programming, which includes long- and short-form content.