The global COVID-19 outbreak is forcing consumers to dramatically change their purchase behaviours. In Malaysia, we are seeing attitudes and shopping preferences changing in a way that will impact the consumer, FMCG and retail landscape even after the threat of the virus dissipates, thus creating a new normal.
In this webinar, we explore the impact COVID-19 has had on FMCG manufacturers and retailers who are faced with supply issues as they work to keep up with consumer demand and changing purchase habits; as well as changes in viewing habits and advertising spend.
KEY WEBINAR HIGHLIGHTS:
- The development of COVID-19 in the world and Southeast Asia
- How Malaysian consumers are reacting and responding to the crisis
- The impact on Malaysia’s FMCG, retail and advertising landscape based on actual data
- Short-term and long-term implications, and how FMCG manufacturers and retailers can respond effectively