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Webinar: COVID-19: Navigating Malaysia’s Shifting Retail And Consumer Landscape
Webinar

Webinar: COVID-19: Navigating Malaysia’s Shifting Retail And Consumer Landscape

The global COVID-19 outbreak is forcing consumers to dramatically change their purchase behaviours. In Malaysia, we are seeing attitudes and shopping preferences changing in a way that will impact the consumer, FMCG and retail landscape even after the threat of the virus dissipates, thus creating a new normal.

In this webinar, we explore the impact COVID-19 has had on FMCG manufacturers and retailers who are faced with supply issues as they work to keep up with consumer demand and changing purchase habits; as well as changes in viewing habits and advertising spend.

KEY WEBINAR HIGHLIGHTS:

  • The development of COVID-19 in the world and Southeast Asia 
  • How Malaysian consumers are reacting and responding to the crisis
  • The impact on Malaysia’s FMCG, retail and advertising landscape based on actual data
  • Short-term and long-term implications, and how FMCG manufacturers and retailers can respond effectively