Nielsen has announced the launch of Nielsen Esports, a new business vertical focused on competitive gaming that will leverage the company’s expertise and leadership in media consumption and valuation.
vBrand’s advanced machine learning platform will be integrated into the growing Nielsen Sports business for added speed and scale.
Through Digital Ad Ratings, Nielsen will now provide independent audience verification metrics for campaigns on Twitter’s mobile app globally, enabling clients to measure how effectively ads on the social platform reached their intended audience.
Nielsen has been named to Google’s Marketing Mix Model Partner program. As a preferred partner, this program enables Nielsen to collect Google advertising impression and spend data directly from Google in a standardized, granular and accurate way.
Nielsen has entered into an agreement with Tribune Media Company to purchase Gracenote, a premier provider of media and entertainment metadata. With this transaction, Nielsen will acquire the data and technology that underpins the programming guides and personalized user experience for major video,...
Entropia has adopted Nielsen Digital Ad Ratings to offer its clients independent campaign reach, demographics and Gross Rating Points (GRPs) based measurement.
According to the new Nielsen Mobile Shopping, Banking and Payment Report, 53% of global consumers say they feel anxious when their mobile devices are not close at hand. Mobile has also revolutionized the world of retail and banking.
The Nielsen Sports Paralympics and Para-Sports Report shows how changing attitudes will have major implications for this month’s Rio 2016 Paralympic Games, not just in terms of challenging stereotypes, increasing inclusion and breaking down social barriers, but also the commercialization of the...
Nielsen announced it has completed its acquisition of Repucom, the global leader in sports measurement, evaluation and intelligence.
Nielsen Marketing Cloud Combines World-Class Data, Management Tools and Analytics Applications into a Single Destination, Allowing Marketers to More Effectively Manage their Marketing Spend New York, NY – April 12, 2016 – Nielsen today launched the Nielsen Marketing Cloud, empowering clients to...