Press Releases
Nielsen: Asian-American Buying Power Increased by More than $50 Billion in One Year—Expected to Hit $1 Trillion by 2018
New York, NY – June 11, 2015 – Nielsen has released the third edition of its Asian-American consumer report: Asian-Americans: Culturally Connected and Forging the Future—profiling the fastest-growing and most racially diverse segment of the U.S. multicultural majority. As part of Nielsen’s...
Nielsen Listed on DiversityInc’s Top 50 Companies for Diversity for Second Consecutive Year
Employee resource groups, leadership training programs contribute to company advancing eight spots New York, NY – April 27, 2015 – Nielsen has been named to DiversityInc’s 2015 Top 50 Companies for Diversity ranking for the second consecutive year. Advancing eight spots from 2014, Nielsen...
Nielsen Partners with Responsetek: New Solution combines strongest global customer experience capabilities
Singapore – 28 January 2015: Nielsen, global information and insights company, and ResponseTek, leading Customer Experience Management (CEM) software provider for enterprise brands, have formed a multi-country strategic alliance to create a powerhouse customer experience solution. The new...
Nielsen and Intage Establish Joint Venture to Provide Greater Clarity on Cross-Platform Advertising Effectiveness
Singapore – 21 January 2015: Global information and insights company, Nielsen, and INTAGE, a leading marketing research company in Japan, have today announced the establishment of a joint venture company, Nielsen-INTAGE DigitalMetrics Inc., for the development of new cross-platform advertising...
Nielsen Acquires Affinnova
New York – Oct. 30, 2014 – Nielsen, a leading global provider of information and insights into what consumers watch and buy, has recently completed its acquisition of Affinnova, an international media and marketing research firm. The Affinnova team will become part of Nielsen’s Innovation...
Adobe and Nielsen To Create Industry’s First Comprehensive Measurement Platform for Digital Content
Census-Based Digital Content Ratings to Measure Audiences Accurately and Consistently Across Devices; ESPN, Sony Pictures, Turner Broadcasting, Univision, Viacom and Others Part of Initial Rollout SAN JOSE, Calif. and NEW YORK, N.Y. – Oct. 21, 2014 – Adobe (Nasdaq: ADBE) and Nielsen (NYSE:...
Rising Middle Class Will Drive Global Automotive Demand
Although car ownership in the majority of Southeast Asian markets is among the lowest levels globally, consumers throughout the region are displaying the strongest intention to purchase a new car and will drive much of the world's automotive demand in the next few years, according to a report...
Nielsen Twitter TV Ratings to Expand to Australia
Nielsen’s Twitter TV solutions will be available in Australia in the second half of 2014 New York, NY – March 24, 2014 – Nielsen, a global information and measurement company, today announced plans to bring its Twitter TV solutions to Australia in the second half of 2014. Nielsen’s...
Nielsen Announces Senior Marketing and Communications Appointments
Greg Daniel Named Chief Digital Marketing Officer; Laura Nelson Named Chief Communications Officer; Saul Rosenberg Named Chief Content Officer; Marcy Shinder Named Chief Marketing Officer NEW YORK – March 3, 2014 – Nielsen (NYSE: NLSN), a leading global provider of information and insights into...
Nielsen Announces Management Changes
Nielsen CFO Brian West Promoted to Chief Operating Officer Jamere Jackson Appointed Chief Financial Officer NEW YORK – Feb. 24, 2014 – Nielsen (NYSE: NLSN), a leading global provider of information and insights into what consumers watch and buy, today announced CFO Brian West’s promotion to...