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Nielsen And Krux Collaborate on Multi-Touch Attribution Solution for Marketers

3 minute read | May 2015

New York, NY – May 6, 2015 – Today Nielsen announced the launch of its Multi-Touch Attribution (MTA) solution through Krux’s data management platform (DMP), which unifies, analyzes and activates cross-screen people data in real time. The new solution delivers unprecedented accuracy and will meet marketers’ need for ROI measurement across screens (mobile, set-top boxes, OTT devices), systems (CRM and POS platforms), and channels (paid media, search, social media, email).

The availability of Nielsen’s MTA solution through Krux’s DMP offers marketers a complete suite for measurement and optimization, and will be available to all Nielsen customers. Marketers can gain clarity on today’s fragmented and complex customer journeys, and understand which variables and audience attributes drive sales behavior.

“We are excited to collaborate with Krux to meet and exceed marketers’ needs,” said Steve Hasker, Global President, Nielsen. “Nielsen’s goal is to provide marketers with an unbiased, accurate view of what’s working and what’s not across their marketing investments, powered by the best data, analytics, and technology possible.”

As the industry looks to increase the effectiveness of their advertising, this solution allows for marketing messages to be optimized in real time, and high-value segments to be reached with the right messages at the right time.

“This solution creates a massive reservoir of actionable data intelligence for marketers that represents an unlimited number of supersets for precise, cross-screen engagement and measurement in real time,” said Krux CEO Tom Chavez. “We’re thrilled to join forces with Nielsen to unleash the power of ROI-driven analytics and reporting at a level of fidelity not available in the market today.”

About Nielsen

Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.  Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit

About Krux

Krux helps companies deliver personalized commerce, media, and marketing experiences to the right people, in the right way, at the right time across all devices, browsers, and operating systems. Krux’s cloud-based data management platform (DMP) unifies people data from multiple screens and sources into a single view of the individual, analyzes the data to understand each individual’s preferences, and activates the data across every channel (desktop, mobile, social, display, web, set-top) in real time. Founded in 2010, Krux interacts with over two billion browsers and devices worldwide, serves over 20 billion page views per month, and processes more than 1.5 billion CRM records per month. Krux is a venture-backed company headquartered in San Francisco with offices across four continents. Krux clients such as Kellogg, Time Warner, and Meredith have achieved a 10x return or higher on their investment. Follow Krux on Facebook, Twitter, LinkedIn and Google+.