Radio’s RADAR Networks Reach More Than 170 Million Diverse Listeners Each Week
New York, NY – March 17, 2015 – Nielsen (NYSE: NLSN), a leading global provider of information and insights into what consumers watch and buy, today reported in its March 2015 RADAR® Radio Network Ratings that more than 170 million Americans age 12 or older listened to a network radio commercial during an average week. The 44 networks measured by Nielsen RADAR reach 63.2% of the U.S. population each week.
Nielsen RADAR reports estimated audiences to network commercials broadcast by affiliates of the subscribing networks. RADAR audience estimates do not account for listening to all network radio programming.
SELECTED AUDIENCE RESULTS FROM THE nielsen RADAR MARCH 2015 REPORT
The RADAR March 2015 report demonstrates network radio’s appeal across a wide range of ages and markets. Commercials aired on the 44 measured radio networks reached:
- 63.2% of persons aged 12+ (170.1 million listeners)
- 66.3% of persons aged 18-49 (89.6 million listeners)
- 67.3% of persons aged 25-54 (84.4 million listeners)
- 58.5% of Hispanics aged 12+ (25.3 million listeners)
- 71.3% of African-Americans aged 12+ (24.5 million listeners)
The RADAR March 2015 report also demonstrates network radio’s extensive reach in the Top 25 DMAs® (designated market areas):
- 65.7% of persons aged 12+ (89.3 million listeners)
- 69.6% of persons aged 18-49 (48.2 million listeners)
- 70.4% of persons aged 25-54 (46.1 million listeners)
- 61.3% of Hispanics aged 12+ (19.6 million listeners)
- 73.2% of African-Americans aged 12+ (15.1 million listeners)
Editor’s Note: The number of networks and their affiliates vary over time as the networks adjust to meet marketplace needs. These fluctuations affect the audience estimates for a particular RADAR report but are not indicative of a change in network radio as a whole because not all network radio is reported in RADAR.
ABOUT THE RADAR MARCH 2015 REPORT
Nielsen’s RADAR (Radio’s All Dimension Audience Research) March 2015 Report is the standard currency for national network radio ratings and measures 44 individual radio networks. These networks are operated by AdLarge Media, American Urban Radio Networks, Crystal Media Networks, Premiere Networks, United Stations Radio Networks and Westwood One.
The sample size for the RADAR March 2015 Report is 395,896 persons aged 12 and older. This sample is designed to provide stability for key demographic estimates, dayparts, and Market-by-Market Analysis reports, which report all individual DMAs®.
The RADAR March 2015 Report includes data from the total U.S., including all 48 Nielsen PPM® markets, and 223 Nielsen diary metros. The survey period for RADAR 124 covers Jan. 2, 2014, to Dec. 3, 2014.
The Company has developed the Portable People Meter™ (PPM) and the PPM 360™, new technologies for media and marketing research.
Portable People Meter, PPM and PPM 360 are marks of Nielsen Audio Inc.
RADAR is a registered trademark of Nielsen Audio Inc. DMA is a registered trademark of The Nielsen Co. (US) LLC.
PPM ratings are based on audience estimates and are the opinion of Nielsen and should not be relied on for precise accuracy or precise representativeness of a demographic or radio market.
ABOUT NIELSEN
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com.
CONTACT:
Diane Laura, diane.laura@nielsen.com, 646.654.5757
