GroupM customers can benefit from online audience data broken down by gender/age, unique audience and GRPs on each advertising platform.
Thailand, 21 June 2018: Global measurement and analytics company Nielsen today announced that GroupM, the marketing communications management company under the WPP Group, has chosen Nielsen to deliver. Provides measurement services for major online advertising campaigns in the Asia-Pacific region. GroupM will use Nielsen’s Digital Ad Ratings service to measure the audience exposed to its advertising campaigns online as well as through mobile phones and tablets. and deliver data to GroupM’s customers in eight Asian countries, including Hong Kong, Indonesia, Japan, Malaysia, Philippines, Singapore, Taiwan and Thailand.
“Advertisers need a more holistic view of their campaign performance. all over the touch point “The media touchpoints are for their audiences,” said Chris Myers, Senior Director, GroupM APAC. with Nielsen”
“We are excited to expand our relationship with GroupM,” said Amy Jerry, Nielsen’s Digital Head in Asia. Measuring advertising campaign performance from Digital Ad Ratings, such as demographics. (Audience and gender), unique audience, reach, frequency, and gross rating points (GRP) of all audiences measured across computers, tablets. and smartphones, in the same way that the metrics used to measure TV audiences, will help GroupM and GroupM customers stay on top of the ever-changing industry trends.”
Nielsen’s selection by GroupM as the primary provider of online audience measurement will further expand the two companies’ partnership in the Asia-Pacific region.
About Nielsen
Nielsen Holdings (NYSE: NLSN) is a global measurement and analytics company that provides a complete and reliable view of the consumer and global market. Our way of working connects Nielsen proprietary information to other sources. To help customers around the world understand that what is going on What will happen next? And how to best deal with the information and knowledge we have acquired? For over 90 years, Nielsen has provided data and analysis based on our scientific precision and innovation. as well as continually developing new methods In order to meet the most important needs of various industries such as the media, advertising, retail and consumer goods industries. Nielsen is a S&P 500 index company, with operations in more than 100 countries covering more than 90 percent of the world’s population. for more information Please visit www.nielsen.com
About Group M
GroupM is the leading global media investment management company, the WPP Group, whose subsidiaries include Mindshare, MediaCom, Wavemaker, Essence and m/Six, and Xaxis, a programmatic digital information management platform. The aim is to improve the efficiency of the operations of the WPP group companies to achieve maximum results through management. and working with various affiliated companies in terms of purchasing media space Media Content Creation Sports Digital Media Management Finance Marketing Tool Creation and various abilities necessary to operate the business that creates the greatest benefits for customers And GroupM works closely with Kantar, WPP’s information investment management group, where GroupM and Kantar’s combined revenues account for nearly 50% of over $19 billion in revenue of the WPP Group.
