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Australia’s 10 biggest advertising spenders for the first half of 2023 revealed in latest Nielsen Ad Intel report

2 minute read | September 2023

Sydney – September 12, 2023 – Data released today by Nielsen Ad Intel, Australia’s most comprehensive ad spend monitoring service, has revealed which brands invested the most in advertising across the nation over the first half of the year.

Nielsen’s list of Australia’s Top 10 highest spending advertisers is the result of detailed analysis, which delivers an accurate view of advertising trends and spending between January and June this year.

Retail giant Harvey Norman topped the list, followed by McDonald’s and Woolworths, respectively.

A new entrant to the Top 10 list was Australian streaming service, Stan Entertainment, which
debuted at number six on the list. Nielsen Ad Intel’s Australia Commercial Lead, Rose Lopreiato, said: “These Ad Intel numbers for the first half of the year clearly show that marketers are backing advertising as the best, most cost-effective way to connect brands with customers, while also keeping them engaged.

What they also demonstrate is that marketers need to be more savvy than ever about how they invest those ad dollars, utilising the very best data to get an edge on their competition and maximise their ROI.”

Click here to find out more about the latest Nielsen Ad Intel spend data.

About Nielsen Ad Intel

Ad Intel provides the most complete source of cross-platform advertising intelligence available today. With intuitive software, review-and-compare ad activity across media, company, category or brand, plus historical data.

Note: Nielsen monitors gross advertising expenditure in major media at published rate card values. While discounts are made available from some media owners, rates are not openly available. Please also note that the category and brand/product groupings figures are grouped at Nielsen’s discretion.

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries.

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Media Contact

Dan Chapman
Assoc. Director, Communications, Nielsen APAC
+61 404 088 462