Service helps marketers review and compare advertising activity across different media types
Paris, France – January 18, 2023: Nielsen, a global leader in audience measurement, data and analytics, has today announced the local launch, in France, of its Ad Intel service, a comprehensive source of advertising information across French traditional and digital media.
Nielsen’s Ad Intel service provides detailed advertiser-level media spend and creative information enabling advertisers, agencies, publishers and ad platforms to monitor ad activity across TV, radio, digital, social, print, out of home and cinema. Nielsen Ad Intel helps navigate the crowded media landscape with actionable insights to identify prospects, analyze brand strategies, and learn from past advertising campaigns to plan for the next. The breadth and depth of the solution enables a deep level of measurement and visibility into advertising spend that is crucial given the constantly changing advertising models.
“Today’s media landscape is as complex as it has ever been. People have access to more media content across multiple platforms and therefore, businesses need reliable advertising intelligence to develop efficient media strategies,” says Reda Maalem, Business Development Manager, Nielsen in France. “Our clients need faster and more granular, quality advertising intelligence data that helps keep track of where advertising investments are spent and how to best optimize them for future campaigns. The challenge for media companies is keeping track of their ad performance, effectiveness of their creative, and their competitors. With Nielsen Ad Intel, we are able to provide actionable insights to our French clients which will give competitive intelligence for advertisers, agencies, publishers, and ad platforms.”
Nielsen Ad Intel captures, organizes and analyses advertising spend, creative, and online reaction. Actionable cross-platform campaign insights are made available through the intuitive online platform through consistent brand and category views. Marketers may now benefit from a more accurate representation of advertisers’ ad buys across categories. As brands are increasingly expanding their online presence, marketers can now be equipped to measure and adjust their digital marketing investment such as on YouTube, Instagram, Facebook, Twitter and Tik Tok.
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so they can connect and engage with their audiences – now and into the future. Nielsen
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Ben Gold, International Communications Director
M: +44 7816 252 017