August, the last month of the summer vacation, brought stability to the amount of time spent in front of the TV screen. The data shows that Polish viewers watched television for an average of 3 hours and 31 minutes per day. This is a result that is only one minute lower than in July 2025 (3 hours and 32 minutes) and identical to August 2024.
This period was rich in significant sports and political events that drew viewers to traditional channels. As a result, in August, viewership of traditional television remained stable, while a slight overall decrease in screen time was attributed to streaming. The most-watched programs included Fakty (flagship newscast of TVN), volleyball matches (Polsat Sport and Polsat), a concert celebrating the anniversary of the Warsaw Uprising (TVP1), and the coverage of President Nawrocki’s inauguration (TV Republika). Among traditional TV stations, viewers most often watched TVP1, Republika, and Polsat.
After a historic July, the share of streaming in total TV screen time saw a decrease in August, both in viewing time and in the number of viewers, returning to a level of 9.7%, which is analogous to June 2025. Among streaming platforms, varied results were observed. YouTube’s share dropped to 2.2% (from 2.4% in July), while Netflix saw an increase, reaching 2.0% (0.2% more than in July). Additionally, Pilot WP, Canal+, and HBO Max recorded the biggest increases for the month.
About The Gauge™
The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge™ in the U.S. in May 2021.
About The Gauge™ Methodology
The data comes from Nielsen’s single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge™: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The “Other” category includes views of unrecognized content.
Nielsen Poland created this iteration of The Gauge™ using methodologies comparisons.
