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  • Nielsen patrocina I-com para abrir la conversación sobre el análisis de datos

    I-COM Summit Experience 2022 contará con líderes de opinión cuyo expertise proporcionará un conocimiento exhaustivo del comportamiento del consumidor de hoy Madrid, 7 de junio – Nielsen, compañía líder mundial en información, datos y análisis de audiencias, ha anunciado que patrocina I-com, el evento que reúne a los principales líderes del sector de Marketing y…

  • Werbung und die geopolitische Situation in Osteuropa: Nielsen-Analyse zeigt Auswirkungen bei Werbebudgets und Mediennutzung in Deutschland

    Hamburg, 7. Juni 2022 – Die rückläufige Gefährdung durch Corona, vor allem aber die geopolitische Situation in Osteuropa schlugen sich im März 2022 in Deutschland am Werbemarkt nieder, wie eine aktuelle Analyse von Nielsen (NYSE: NLSN) belegt [1]. Zudem hat das führende Marktforschungsunternehmen Mitte März seine halbjährliche Umfrage zur Mediennutzung durchgeführt [2]. Demnach ist die…

  • Nielsen launches cross media ad measurement in Malaysia

    Empowering advertisers and agencies to optimise their campaign investments and ROI with cross media ad measurement in Malaysia Malaysia – 1 June 2022 – Nielsen is thrilled to announce the launch of cross-media ad measurement in Malaysia with Total Ad Ratings (TAR), to deliver independent and actionable reporting for deduplicated audience reach across TV and…

  • Nielsen impact score expands to deliver new marketing performance insights for professional sports teams and brands

    Nielsen Impact Score Pro enables teams and brands to maximize marketing and sponsorship investment opportunities in highly competitive environment NEW YORK – May 31, 2022 – Nielsen (NYSE: NLSN) announced the expansion of its Nielsen Impact Score service to cover the most popular North American professional sports leagues, changing the game for the sports sponsorship…

  • Nielsen advances environmental responsibility through Earth Day celebrations

    On April 21, 2022, nearly 1,100 Nielsen employees across 30 countries gathered virtually and in person to celebrate Earth Day. This marked the ninth year that Nielsen teams planned activities and volunteer events to build a stronger and more resilient future for our planet and coming generations. Our Green Business Resource Group (BRG) led the…

  • Making a difference for Special Olympics Illinois

    Seeking to understand the needs of your audience? Want to know how to better engage them? As part of Nielsen’s Data for Good program, a team of Nielsen employees volunteered their talents and expertise to help Special Olympics Illinois (SOILL) answer those specific questions, focused on improving the organization’s volunteer engagement.  Working closely with SOILL,…

  • Nielsen at SXSW 2022: The Native representation TV needs

    While moves have been made to increase representation and open narratives for Native Americans in media, the entertainment industry still has a ways to go. Creators of indigenous backgrounds are breaking through with stories told and inspired from their diverse perspectives with the aim to influence audiences of all backgrounds.  Nielsen’s panel on the representation…

  • Studio71 taps Nielsen for “Always On” Digital Ad Ratings

    Digital Ad Ratings provides a comprehensive view of Studio71’s audiences across its network NEW YORK – May 26, 2022 – Global media company Studio71 and Nielsen (NYSE: NLSN) announced an agreement where Studio71 will use Nielsen Digital Ad Ratings (DAR) “Always On” measurement. The agreement enables Studio71 to run DAR in all 37 global markets…