Tina Wilson, EVP & Global Head of Audience Outcomes Product at Nielsen, was honored as a recipient of the Magnanimous Mentor award at the 2022 Top Women in Media and Ad Tech Awards Gala on June 6. The awards, co-sponsored by AdExchanger and AdMonsters, recognize, celebrate, inspire and bring together the women who are making…
I-COM Summit Experience 2022 contará con líderes de opinión cuyo expertise proporcionará un conocimiento exhaustivo del comportamiento del consumidor de hoy Madrid, 7 de junio – Nielsen, compañía líder mundial en información, datos y análisis de audiencias, ha anunciado que patrocina I-com, el evento que reúne a los principales líderes del sector de Marketing y…
Tina Wilson, EVP & Global Head of Audience Outcomes Product at Nielsen, was honored as a recipient of the Magnanimous Mentor award at the 2022 Top Women in Media and Ad Tech Awards Gala on June 6. The awards, co-sponsored by AdExchanger and AdMonsters, recognize, celebrate, inspire, and bring together the women who are making…
Hamburg, 7. Juni 2022 – Die rückläufige Gefährdung durch Corona, vor allem aber die geopolitische Situation in Osteuropa schlugen sich im März 2022 in Deutschland am Werbemarkt nieder, wie eine aktuelle Analyse von Nielsen (NYSE: NLSN) belegt [1]. Zudem hat das führende Marktforschungsunternehmen Mitte März seine halbjährliche Umfrage zur Mediennutzung durchgeführt [2]. Demnach ist die…
Empowering advertisers and agencies to optimise their campaign investments and ROI with cross media ad measurement in Malaysia Malaysia – 1 June 2022 – Nielsen is thrilled to announce the launch of cross-media ad measurement in Malaysia with Total Ad Ratings (TAR), to deliver independent and actionable reporting for deduplicated audience reach across TV and…
Nielsen Impact Score Pro enables teams and brands to maximize marketing and sponsorship investment opportunities in highly competitive environment NEW YORK – May 31, 2022 – Nielsen (NYSE: NLSN) announced the expansion of its Nielsen Impact Score service to cover the most popular North American professional sports leagues, changing the game for the sports sponsorship…
On April 21, 2022, nearly 1,100 Nielsen employees across 30 countries gathered virtually and in person to celebrate Earth Day. This marked the ninth year that Nielsen teams planned activities and volunteer events to build a stronger and more resilient future for our planet and coming generations. Our Green Business Resource Group (BRG) led the…
Seeking to understand the needs of your audience? Want to know how to better engage them? As part of Nielsen’s Data for Good program, a team of Nielsen employees volunteered their talents and expertise to help Special Olympics Illinois (SOILL) answer those specific questions, focused on improving the organization’s volunteer engagement. Working closely with SOILL,…
While moves have been made to increase representation and open narratives for Native Americans in media, the entertainment industry still has a ways to go. Creators of indigenous backgrounds are breaking through with stories told and inspired from their diverse perspectives with the aim to influence audiences of all backgrounds. Nielsen’s panel on the representation…
Digital Ad Ratings provides a comprehensive view of Studio71’s audiences across its network NEW YORK – May 26, 2022 – Global media company Studio71 and Nielsen (NYSE: NLSN) announced an agreement where Studio71 will use Nielsen Digital Ad Ratings (DAR) “Always On” measurement. The agreement enables Studio71 to run DAR in all 37 global markets…
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