Reports and Insights | Case Study: Demand-Driven Approach Helps Candy Company Target More Profitable Buyers | Nielsen
Hershey has benefited from a series of strategic acquisitions and new product introductions over the years, but in 2007 the company’s management became concerned that growth was beginning to slow. With key competitors involved in merger talks – Mars and Wrigley in 2008, and Kraft acquiring...
Reports and Insights | State of the Media: U.S. Consumer Usage Report | Nielsen
To understand consumers requires going beyond sales figure to explore what devices they own and how they incorporate technology into their everyday lives. With greater clarity and information, retailers, advertisers and manufacturers can better navigate the needs of consumers, finding new...
Reports and Insights | Global Trust in Advertising and Brand Messages | Nielsen
The voice of fellow consumers continues to be strongly heard when it comes to the most trusted forms of advertising. Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth or recommendations from friends and family, above all other forms of...