Featured Insights
A Guide To Winning In Store In 2021
Although the long-tail impact of economic slowdown will continue into 2021, the success of the FMCG industry depends on how retailers and manufacturers address evolving behavior and shifts in the retail landscape by leveraging best-selling locations and e-commerce, assortment and promotions.
Billions in Consumer Spending are Shifting as COVID-19 Forces Widespread Retail Disruption
Some of the highest revenue-generating grocery stores in the world are facing sweeping changes to their customer bases and their ability to deliver value to brands as people change where they shop—a change that, for some, may be permanent.
The Smart Shelf: Your Pathway to Winning in Retail
The Smart Shelf whitepaper will allow you to better understand the ingredients of the Smart Shelf and what you need to do to build your first planogram.
Reports and Insights | State of the Media: 2012 Year in Sports | Nielsen
Led by the success of the London 2012 Olympic Games, Nielsen’s State of the Media: 2012 Year in Sports report is a compilation of media highlights, advertiser trends and consumer insights across leading sports properties.
State of the Media: The Nielsen Cross-Platform Report Q3 2012 | Nielsen
Updated October 15, 2013 With time-and-place-shifted viewing, viewers now have the power to bend time and space at their will. Through a pilot study, Nielsen measures the viewing of programs beyond seven, and up to 29 days. At the household level, Nielsen offers new insight into exactly how viewing...
Reports and Insights | Case Study: Demand-Driven Approach Helps Candy Company Target More Profitable Buyers | Nielsen
Hershey has benefited from a series of strategic acquisitions and new product introductions over the years, but in 2007 the company’s management became concerned that growth was beginning to slow. With key competitors involved in merger talks – Mars and Wrigley in 2008, and Kraft acquiring...
Reports and Insights | State of the Media: U.S. Consumer Usage Report | Nielsen
To understand consumers requires going beyond sales figure to explore what devices they own and how they incorporate technology into their everyday lives. With greater clarity and information, retailers, advertisers and manufacturers can better navigate the needs of consumers, finding new...
Reports and Insights | Nielsen Global Shopping Report: Factors That Impact How We Grocery Shop Worldwide
Price is not the only consideration that weighs heavily on consumers’ minds when grocery shopping. Health factors, product availability and in-store services are also important considerations. New findings from a Nielsen online survey of respondents from 56 countries around the world provide...
Newswire | Decoding Global Investment Attitudes | Nielsen
Nelsen today released the results of Decoding Global Investment Attitudes to better understand the consumer mindset on investment strategies.
Reports and Insights | The Breakthrough Innovation Report | Nielsen
Innovation holds a near-mythical status in the marketing world. Rare, elusive, unpredictable —innovation nevertheless remains an engine of sustained profitable growth. Innovation is mission-critical and difficult; it is also expensive: in the US, first-year marketing expenditures alone average...
Reports and Insights | Global Trust in Advertising and Brand Messages | Nielsen
The voice of fellow consumers continues to be strongly heard when it comes to the most trusted forms of advertising. Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth or recommendations from friends and family, above all other forms of...
Reports and Insights | Turning Digital: The Asian Media Landscape | Nielsen
Throughout Asia Pacific and around the world, technological developments, rising ownership of Internet-enabled devices, and rapidly increasing hours spent online is resulting in fundamental changes to the way in which media is consumed. Television remains the perennial favorite media for Asia...
Southeast Asian Digital Consumer Habits
Throughout Southeast Asia deep changes are taking place with respect to how consumers watch and interact with various forms of media. These changes have been brought about by rapid technological development. From high speed Internet access and WiFi to smartphones and tablets, it’s easier now for...