Insights

Content Type

From Great Panels Come Great Insights

At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher...

Radio by the Numbers – Fall 2013

Radio is a powerful medium that reaches millions of Americans each week—243 million in fact. Every generation listens to the radio, and all generations boast listener bases of more than 85 percent.