Insights

Content Type

Webinar: Changing Consumer Prosperity

In this webinar, we explore the regions where consumers have experienced the biggest improvement in their financial situations since 2016. We also discuss consumers’ changing spending behavior on fast-moving consumer goods (FMCG) categories over the past five years.

Changing Consumer Prosperity

The Nielsen Changing Consumer Prosperity report reveals consumers’ sentiment toward their financial situations and explores the behavior and impact on spending, and how this has changed over time.

Increasing Alcohol Brand Exposure Through Sponsorship

With focus on minimising the link of traditional advertising and excessive drinking, alcohol brands are increasingly considering indirect and responsible ways of engaging sporting fans. Sports partnerships with governing bodies, teams, events and stadia serve as an opportunity to establish and...

Market Ripe For Neobank Success

Australians will soon have the ability to own their financial data, and have personal financial information easily accessible and transferable to other financial institutions, with open banking coming into effect on 1 July 2019. This may lead to more consumers switching banking providers and will...