Road to Rationality: Australian Grocery Sector saves $1billion dollars in promotional spend in 2018 - Nielsen
2018 marked one of the biggest turnarounds in the Australian grocery industry in 10 years, with the percentage of sales on promotion dropping to 38% and the amount wasted on price promotion down to $10.1 billion.
Ensuring the Uninsured Aren't Left on the Fence
Over 3.9 million Australians don’t hold any insurance policies. Within this group, 1.7 million are disengaged with the insurance industry - indicating that they disregard the value of insurance and are even impartial to which company they would choose to insure with, if any.
Formula 1 Fandom: Victoria Tops the F1 Podium
The 2019 Formula 1 season commences in Melbourne this weekend, and as always, there is much discussion around the value of one of Australia's major sporting events. Nielsen's SportsLink survey shows the overall popularity of Formula 1 has held strong in recent years despite recent changes to...
Girl Power: Measuring the Rise of Women's Sport in Australia
Today, the 'value' of a sport is primarily based on TV viewership and attendance. For women’s sport, it is widely assumed that ‘the attendance and viewing is just not there.’ While these traditional yardsticks are an important trading currency, our research shows that women's sport has...
Just Winging it: More Than a Quarter of New Zealand Travelers Uninsured
In 2018 the insurance sector spent nearly $79 million in New Zealand on advertising to reach potential insurance buyers. Whether it is car, contents, house, life, medical, travel or other insurance, 2,861,000 New Zealanders aged 20+ hold at least one insurance policy.
The changing face of New Zealand and why it matters
While the 2018 census data isn’t due for release until 2019, marketers should be prepared to answer two key questions - “are we adjusting to the changing needs of our target market? and how do we acquire new customers that are gaining relevance in NZ?”
Don't Count Them Out Just Yet: Australia's Tech Boomers
The speed of technological advancement has forced Baby Boomers to update their attitudes as well as their operating systems. Media owners, publishers and the technology industry as a whole can sometimes overlook a key demographic that deserves more attention: Baby Boomers.
New Zealand’s Top Books For The Last 10 Years
With only five weeks left until Christmas, shoppers are already considering which books will make for great presents for those keen readers in their lives. If you’re looking to buy a tried and tested title, start by looking at the last 10 years of number one books sold in New Zealand based on the...
Discounting Drinks: The Importance Of Price In The Specialist Liquor Channel
A recent Nielsen article found that New Zealand grocery shoppers are some of the most promotionally-driven in the developed world. Almost six in every ten dollars spent on groceries in the supermarket channel are sold on promotion. The estimated retail sales value of discounts applied to products...
Making It Big In Beverage: One Eye On The Consumer And One Eye On The Competition
Competing in the beverage categories is a tough business. Shelf space is limited; shoppers buy beverages for various needs and motivations; and they are faced with an abundance of choice. Keeping a close eye on consumer needs, as well as on the performance of like-categories, can avert falling...