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It’s a New Millennial: Tuning in To Generation Y’s Listeners

Millennials, the young adults that make up Generation Y, are some of the most connected consumers in America today. They’re also steady radio listeners. These teens and twenty-somethings have more ways to consume content than any previous generation, and the options continue to advance. Yet...

Audio is Workin’ for the Weekday

If you’re like most Americans, listening to the radio is part of your regular weekly schedule. In fact, 92 percent of the people in the U.S. over the age of 12 (242 million people) listen to the radio each week. But what you may not be conscious of is where and when you’re most likely

State of the Media: Audio Today 2014

Ninety-two percent of the people in the U.S. over the age of 12 (242 million people) listen to the radio each week. But what you may not be conscious of is where and when you’re most likely to tune in to hear your favorite music, news, talk or sports programming…because it depends on your...

Dancing in the End Zone: Ads and Brands that Won Big for Super Bowl XLVIII

While the entertainment quotient of Super Bowl XLVIII might be in question by some, the fact that the big game remained a pillar of American entertainment can’t be disputed. A large contributing factor in the Super Bowl’s entertainment experience—which many viewers even consider the driving...

Super Bowl XLVIII Draws 111.5 Million Viewers, 25.3 Million Tweets

According to preliminary results from Nielsen, the telecast of Super Bowl XLVIII on FOX drew an average audience of 111.5 million viewers, who tuned in to watch the first “cold weather” NFL Championship game. The game, in which the Seattle Seahawks defeated the Denver Broncos by a score of 43...

Advertising Hail Mary: The Biggest Super Bowl Spenders

As the debate rages on about the high cost of advertising during the Super Bowl, one thing is certain: big bucks are being spent in attempt to reach the growing audiences and big spenders tuning in on game day, according to Nielsen. With advertisers spending nearly $4 million on a 30-second spot...

Moving On Up: 3Q Industry and Services’ Ad Budgets Rise Globally

Industry and Services and fast-moving consumer goods (FMCG) advertising continued their reigns as the macro sectors with the highest percentage growth during the first three quarters of 2013, according to Nielsen’s quarterly Global AdView Pulse report. The Industry and Services sector, driven by...

33.3 Million Tune in to Watch Pres. Obama’s State of the Union Address

On Tuesday, Jan. 28, 2014 President Barack Obama delivered his second State of the Union address of his second term in office. The address was carried live from 9:00 p.m. to 10:15 p.m. on 13 networks and tape-delayed on Univision. The sum of the average audience for those networks was 33,299,172...