A new analysis indicates that spot advertising in local markets appears to be starting to turn the corner after declining in some areas by as much as 35% at the end of March.
Latinx consumers are digitally savvy, highly social and exerting an outsized influence on every aspect of American life. Brands looking to engage Latinx consumers need to understand their aspirations, predispositions and concerns on the path to purchase.
When it comes to listening to the radio, summer brings a seasonal shift in tuning behavior that matches the lifestyle of warm weather days, trips to the shore and vacation mindsets.
Seasons change, habits ebb and flow, and the landscape of consumer choice is constantly shifting. Such is the case on the radio airwaves as we crack the book open on another year of listener preference and review the release of Nielsen’s January portable people meter ratings.
This fifth report on the Latino consumer in Nielsen’s Diverse Intelligence Series examines the latest trends in Hispanic demographics, consumption and media behaviors, accompanied by a close look at the Latino electorate.
Latinos have become an economic force that cannot be ignored. Cesar Conde, chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, shares his thoughts.
With the debate season in full swing, a Nielsen analysis looked at how these primetime primary events are reaching viewers and if viewers have already drawn the divide between party affiliation in regard to viewing the debates.
With over 551 million Tweets sent about TV during the 2015-2016 season, social media continues to play a starring role in fans’ living rooms. So which moments got people Tweeting the most?
With heated debates among Republicans and Democrats, as well as the lead up to the first “Super Tuesday” of the presidential election primary season, politics was a hot topic of conversation in February—across the country and on the radio.
What’s the best way to connect with Millennials who are interested in politics? Despite all the platforms available to reaching young voters, one of the most effective channels may also be one of the oldest: music.