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Local Spot TV Advertising is on the Upswing as States Begin to Re-Open
A new analysis indicates that spot advertising in local markets appears to be starting to turn the corner after declining in some areas by as much as 35% at the end of March.
La Oportunidad Latinx: Meeting U.S. Hispanics on the Path to Purchase
Latinx consumers are digitally savvy, highly social and exerting an outsized influence on every aspect of American life. Brands looking to engage Latinx consumers need to understand their aspirations, predispositions and concerns on the path to purchase.
Summer is Near, and Radio Habits are Changing
When it comes to listening to the radio, summer brings a seasonal shift in tuning behavior that matches the lifestyle of warm weather days, trips to the shore and vacation mindsets.
Is Radio's Brave New World Taking Shape?
Seasons change, habits ebb and flow, and the landscape of consumer choice is constantly shifting. Such is the case on the radio airwaves as we crack the book open on another year of listener preference and review the release of Nielsen’s January portable people meter ratings.
From the Ballot Box to the Grocery Store: A 2016 Perspective on Growing Hispanic Influence in America
This fifth report on the Latino consumer in Nielsen’s Diverse Intelligence Series examines the latest trends in Hispanic demographics, consumption and media behaviors, accompanied by a close look at the Latino electorate.
Hispanics, Transforming the Consumer Landscape
Latinos have become an economic force that cannot be ignored. Cesar Conde, chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, shares his thoughts.
Are Americans Watching the Republican or Democratic Debates—or Both?
With the debate season in full swing, a Nielsen analysis looked at how these primetime primary events are reaching viewers and if viewers have already drawn the divide between party affiliation in regard to viewing the debates.
TV Season 2015-2016 in Review: The Biggest Social TV Moments
With over 551 million Tweets sent about TV during the 2015-2016 season, social media continues to play a starring role in fans’ living rooms. So which moments got people Tweeting the most?
News/Talk Radio Becomes a Political Powerhouse
With heated debates among Republicans and Democrats, as well as the lead up to the first “Super Tuesday” of the presidential election primary season, politics was a hot topic of conversation in February—across the country and on the radio.
Power to the People: Connecting With Political Millennials Through Music
What’s the best way to connect with Millennials who are interested in politics? Despite all the platforms available to reaching young voters, one of the most effective channels may also be one of the oldest: music.
