Insights | 27-05-2019
A Memorial Day Salute: Hats Off to Habits of Veterans
As Americans gear up for summer and the Memorial Day weekend, we want to remember the real reason we…
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Insights | 17-05-2019
Political fragmentation is also visible in campaign violence
VVD, D66 and FvD advertised by far the most in the last provincial elections, according to an analysis by…
Insights | 10-12-2018
Tops of 2018: Radio
According to Nielsen’s Portable People Meter (PPM) data for the balance of 2018 (January-November), News/Talk…
Insights | 23-07-2018
A Marketer’s Guide to Podcasting: Third-Quarter 2018
The medium of podcasting continues to evolve as it engages and entertains growing audiences. Nielsen’s…
Insights | 22-05-2017
Summer is Near, and Radio Habits are Changing
When it comes to listening to the radio, summer brings a seasonal shift in tuning behavior that matches the…
Insights | 22-12-2016
Tops of 2016: Audio
As 2016 is winding down and we count down the final days until we ring in the new year, we took a closer look…
Insights | 23-08-2016
From the Ballot Box to the Grocery Store: A 2016 Perspective on Growing Hispanic Influence in America
This fifth report on the Latino consumer in Nielsen’s Diverse Intelligence Series examines the latest trends…
Insights | 18-08-2016
Hispanics, Transforming the Consumer Landscape
Latinos have become an economic force that cannot be ignored. Cesar Conde, chairman of NBCUniversal…
Insights | 06-06-2016
TV Season 2015-2016 in Review: The Biggest Social TV Moments
With over 551 million Tweets sent about TV during the 2015-2016 season, social media continues to play a…
Insights | 18-03-2016
News/Talk Radio Becomes a Political Powerhouse
With heated debates among Republicans and Democrats, as well as the lead up to the first “Super Tuesday” of…
