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The Nielsen Total Audience Report: Q4 2016
In this edition, we examine the phenomenal increase in news consumption. We look at which sources showed the greatest increase, whether the increases were due to an increase in consumers (reach) or more time spent with news per person.
beIN Sports Extends Relationship with Nielsen to Include Nielsen Total Audience Measurement
beIN SPORTS, a global network of sports channels owned and operated by beIN Media Group, signed a long-term agreement for several solutions within the Nielsen Total Audience framework.
Second Nielsen Total Audience Solution Granted MRC Accreditation
Digital in TV Ratings is the second component of our Total Audience framework to gain MRC accreditation, joining Nielsen Digital Ad Ratings.
The Nielsen Total Audience Report: Q3 2016
In this report, we provide an extensive profile of working and stay-at-home moms—their income, education, home status, urbanicity and race/origin. We provide data on their technology ownership and media behaviors, across TV, radio and digital media.
Total Audience Ratings | Nielsen
The media industry is in the midst of an important transition: Consumers have endless options for viewing their favorite content, and it's fundamentally changing the business of TV, advertising and measurement. The need for fair comparisons between digital and TV is greater than ever.
Total Audience Measurement: Leveling the Playing Field for Mobile Marketers
Steve Hasker, Nielsen’s President and Chief Operating Officer, recently presented at the MMA Forum in India, hosted by the Mobile Marketing Association. His talk focused on the growing number of mobile users in the country and what it means for marketers.
The Nielsen Total Audience Report: Q2 2016
This iteration of the Nielsen Total Audience Report focuses on the media channel choices within the many different platforms consumers have at their disposal and the amount they routinely turn to.
How Reach and Advertising Impact are Related in Total Audience
As the media world changes the patterns and tendencies of consumers everywhere, we’re finding more and more examples of why it’s important to judge each platform by the three basic cross-platform tenets: how many people use each platform, how often do they do so and how long do they stay.
The Total Audience Report: Q1 2016
While the front sections of the quarterly Nielsen Total Audience reports typically dive deep on media usage by certain demographics—age, ethnicity, income, etc.—the first-quarter 2016 report focuses on tables and exhibits typically included in the back of the report that provide comprehensive...
Delivering Total Audience Measurement at ARF Re!Think
This year, The Advertising Research Foundation’s (ARF’s) annual Re!Think conference focused on “How Advertising Works Today.” For Nielsen, that means measurement!
