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The Nielsen Total Audience Report: Q4 2016

In this edition, we examine the phenomenal increase in news consumption. We look at which sources showed the greatest increase, whether the increases were due to an increase in consumers (reach) or more time spent with news per person.

The Nielsen Total Audience Report: Q3 2016

In this report, we provide an extensive profile of working and stay-at-home moms—their income, education, home status, urbanicity and race/origin. We provide data on their technology ownership and media behaviors, across TV, radio and digital media.

Total Audience Ratings | Nielsen

The media industry is in the midst of an important transition: Consumers have endless options for viewing their favorite content, and it's fundamentally changing the business of TV, advertising and measurement. The need for fair comparisons between digital and TV is greater than ever.

The Nielsen Total Audience Report: Q2 2016

This iteration of the Nielsen Total Audience Report focuses on the media channel choices within the many different platforms consumers have at their disposal and the amount they routinely turn to.

How Reach and Advertising Impact are Related in Total Audience

As the media world changes the patterns and tendencies of consumers everywhere, we’re finding more and more examples of why it’s important to judge each platform by the three basic cross-platform tenets: how many people use each platform, how often do they do so and how long do they stay.

The Total Audience Report: Q1 2016

While the front sections of the quarterly Nielsen Total Audience reports typically dive deep on media usage by certain demographics—age, ethnicity, income, etc.—the first-quarter 2016 report focuses on tables and exhibits typically included in the back of the report that provide comprehensive...
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