02_Elements/Icons/ArrowLeft Back to Insight
Insights > Media

The Nielsen Total Audience Report: Q2 2017

1 minute read | November 2017

Today’s media landscape is ever changing, but it’s also growing. Adults in the U.S. are spending an additional half hour more a day compared to last year connected to media across platforms—digital, audio and television—which are the three platforms of content distribution and discovery for the average consumer. And these devices have become a constant companion to over 200 million consumers in the U.S. and this personalized entertainment is always at their fingertips.

In the Q2 2017 edition of the Nielsen Total Audience Report,  we spotlighted insights across these platforms. For television, internet-enabled TV-connected devices allow consumers to stream content to their television set in addition to traditional television programming and are growing increasingly popular. For audio, a majority of AM/FM radio usage takes place away from the home while consumers are at work or in transit during their commute. For digital, the two largest categories for time spent across computers, smartphones and tablets are entertainment and search engines/social networking. 

Connecting to TV With Connected Devices

With the continued emergence of technologies, households are adapting new means to receive content. As of June 2017, 58.7% of TV Households (or 69.5 million TV households) own at least one internet-enabled device that is capable of streaming content to the television set. This includes an enabled multimedia device, an enabled smart TV or an enabled video game console. 

Continue browsing similar insights

Our products can help you and your business

  • Consumer & Media View

    Access syndicated and custom consumer research that will help you shape successful brand, advertising and marketing…

  • NCSolutions

    Maximize CPG advertising effectiveness with data to better segment, optimize and enable sales-based outcomes.