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Election Central | Nielsen
On Nov. 8, 2016, Americans will vote in the 58th U.S. presidential election. This year, we're using our Election Central to showcase the data behind the campaigns, the methods candidates, parties and political action committees (PACs) use to reach voters and the voters themselves.
Newswire | All Politics are Local: Presidential Candidates Embrace Mobile Apps | Nielsen
Political campaigns are increasingly promoting their candidates to a growing audience of smartphone owners; smartphone penetration is now at 57%.
Today’s Top Headline: 111 Million Americans Go on the Web for Daily News
Whether browsing the news headlines about international news, U.S. politics, or the latest tech gadgets, 111 million Americans visited news websites in September 2013. That’s more than half of the Americans (54%) who were active on the Web, and each visitor to news sites spent an average of 1...
Newswire | Buzz and the Ballot Box: What is Social Media's Relationship with Politics? | Nielsen
As candidates prepare their social media strategies for the 2012 elections, NM Incite took a look back at four races in 2010 midterm elections to measure the impact of social media on voters.
Newswire | What Big Companies Can Learn From Shark Tank | Nielsen
Companies need a different process for funding innovative projects; called innovation capital markets, a system that's a hybrid of venture capital, general capital and corporate budgeting.
40 Percent of U.S. Mobile Users Own Smartphones; 40 Percent are Android | Nielsen
Don Kellogg, Director of Telecom Research and Insights Forty percent of mobile consumers over 18 in the U.S. now have smartphones, according to July 2011 data from Nielsen. Android is the most popular operating system, with 40 percent of mobile consumers reporting they have a smartphone with an...
Newswire | Report: Women of Tomorrow | Nielsen
Women around the world are expanding beyond traditional roles to influence decisions in the home, in business and in politics, creating a massive opportunity for marketers to better connect them with the products they buy, the media they engage with and the technologies they use to do so. For a new...
Nielsen China Forum Go Digital in China
Everyone knows that if you want to reach a lot of people fast, going digital is a good bet. But in China, the odds are even better. Boasting the largest Internet community in the world with over 420 million online users, China’s online community has shown steady double-digit user growth rates...
The Politics Of Beer
Is the President Seeking to Connect with Mainstream America by Choosing Bud Light? The White House announced that the President will be drinking Bud Light at tonight’s much-publicized “Beer Summit.” Consumer and media research firm Scarborough Research shows that Bud Light is also...
Death of Senator Edward Kennedy Draws Web Buzz on Both Sides
Maggie Gray, Research Analyst, Online Division When Sen. Edward Kennedy died late on Tuesday Aug. 25, a year after his 2008 appearance at the Democratic National Convention in Denver, news coverage and online discussion began in earnest as soon as the Kennedy family made the announcement. By the...
