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Election Central | Nielsen

On Nov. 8, 2016, Americans will vote in the 58th U.S. presidential election. This year, we're using our Election Central to showcase the data behind the campaigns, the methods candidates, parties and political action committees (PACs) use to reach voters and the voters themselves.

Newswire | Report: Women of Tomorrow | Nielsen

Women around the world are expanding beyond traditional roles to influence decisions in the home, in business and in politics, creating a massive opportunity for marketers to better connect them with the products they buy, the media they engage with and the technologies they use to do so. For a new...

Nielsen China Forum Go Digital in China

Everyone knows that if you want to reach a lot of people fast, going digital is a good bet. But in China, the odds are even better. Boasting the largest Internet community in the world with over 420 million online users, China’s online community has shown steady double-digit user growth rates...

The Politics Of Beer

Is the President Seeking to Connect with Mainstream America by Choosing Bud Light? The White House announced that the President will be drinking Bud Light at tonight’s much-publicized “Beer Summit.” Consumer and media research firm Scarborough Research shows that Bud Light is also...

Death of Senator Edward Kennedy Draws Web Buzz on Both Sides

Maggie Gray, Research Analyst, Online Division When Sen. Edward Kennedy died late on Tuesday Aug. 25, a year after his 2008 appearance at the Democratic National Convention in Denver, news coverage and online discussion began in earnest as soon as the Kennedy family made the announcement. By the...
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