Learn findings from an analysis of 750 digital advertising campaigns for 31 CPG brands and see why the type of data an advertiser uses for targeting consumers has a significant impact on ROI.
At a time when smartphones, digital devices and connectivity are aspects of everyday modern life, there’s no shortage of data for marketers to tap into for insight into consumer behavior. Not all data, however, are created equal, and it’s critical to understand that when it’s used for...
From smartphones to tablets to smart TVs, access to this type of content has never been easier. But the luxury of choice also serves as a double-edged sword. With a world of info and entertainment at their fingertips, how do audiences decide what to consume?
With the vast amount of time Americans spend using their devices throughout the day, it is inevitable that some of this usage is occurring simultaneously.
To better understand the TV-viewing habits of sport fans when they’re away from the comfort of their couches, Nielsen conducted a summer survey among persons 18 and older that provides directional insights into key areas of interest for advertisers: location, co-viewing habits, attention and...
Nielsen’s 2017 Store Choice Driver Report for the Convenience Channel is a comprehensive analysis for retailers and manufacturers, offering deep insights into why shoppers visit certain stores; how attitudes impact shopper behavior; and how retailers are responding to changing perceptions and...
African-American women’s consumer preferences and brand affinities are resonating across the U.S. mainstream, driving total Black spending power toward a record $1.5 trillion by 2021, according to "African-American Women: Our Science, Her Magic," a Nielsen report released today.
In aggregate, the Hispanic and black radio audience totals 74.7 million people 12 and older, up 6.25% from 70.3 million just five years ago.
With 37% population growth, 87% entrepreneurial growth, and educational attainment advancements, Latina market power is magnified by influence on mainstream culture.