This is an in-depth study of users and usage – averaged across the U.S. population – with the purpose of aligning methodologies and metrics to display an “apples to apples” view of consumption across TV, Radio, TV-connected devices, PCs, Smartphones and Tablets.
This episode of The Database explores the ins and outs of sports marketing. With digital devices increasing fans' access to their favorite sports, as well as new ones, the opportunities for brands and rights holders are growing—provided they can engage today's fans.
How important are video games to Millennials? According to our latest Millennials on Millennials report, which focuses on video game consumption among this demographic two in three Millennials in the U.S. play video games every month.
This episode of The Database takes a look at local and out-of-home TV viewing—who’s watching, the contributions they add to the overall viewing picture and how networks, advertisers and agencies should be looking at the evolving trends in the local and OOH TV environments.
Viewers have immense control over the choices they have amid the evolving ecosystem of devices and platforms for content discovery. In fact, they’ve never had more control than they do today. And as a result, we see a resounding growth in content consumption on digital platforms.
This episode of The Database explores the growing universe of streaming video and over-the-top content. We delve into the technologies consumers are using to tap into this content, the growth in the amount of content they’re consuming, as well as how these trends are shaping the overall video...
Demonstrates the Importance of Common Metrics to Total Audience Measurement WASHINTON, DC – June 23, 2015 – Today, Nielsen unveils the results of the Q1 2015 Total Audience Report at its annual client conference and global events series Consumer 360. The latest edition of the report examines...
The only thing consistent about the media industry is change. Media fragmentation is the new norm. People are constantly modifying what media they consume, how they consume it and when they consume it. Currency data is critical to understanding the engagement of these audiences through reach and...
News remains a hot topic across the radio airwaves this year, building on the strong results of last year’s perpetual political news cycle. And young listeners are driving much of the audience growth.
U.S. audiences have never had as many options to access content as they do these days. In short, consumers in the U.S. seem like they can’t get enough of content and the possibilities for marketers to reach them, while fragmented, is an opportunity that is just too good to pass on.