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The Nielsen Comparable Metrics Report: Q1 2017

This is an in-depth study of users and usage – averaged across the U.S. population – with the purpose of aligning methodologies and metrics to display an “apples to apples” view of consumption across TV, Radio, TV-connected devices, PCs, Smartphones and Tablets.

The Database: Getting Into the Game with Sports Marketing

This episode of The Database explores the ins and outs of sports marketing. With digital devices increasing fans' access to their favorite sports, as well as new ones, the opportunities for brands and rights holders are growing—provided they can engage today's fans.

The Total Audience Report

Viewers have immense control over the choices they have amid the evolving ecosystem of devices and platforms for content discovery. In fact, they’ve never had more control than they do today. And as a result, we see a resounding growth in content consumption on digital platforms.

What’s Next in Media Measurement?

The only thing consistent about the media industry is change. Media fragmentation is the new norm. People are constantly modifying what media they consume, how they consume it and when they consume it. Currency data is critical to understanding the engagement of these audiences through reach and...
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