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Nielsen’s Inaugural ‘Fourth Screen Report’ for Location-Based Video Ad Networks
An estimated 237 million place-based video ads were displayed to adult audiences each month in the last four months of 2009, according to a new report released today by Nielsen. “The Fourth Screen Network Audience Report” is Nielsen’s first ever syndicated report that measures...
Financial Advertising Drives Hong Kong’s 17% Online Gain
Consumers in Hong Kong saw early signs of economic recovery in the latest quarter of 2009, driving optimistic advertisers to spend more online. In the last quarter of 2009, online advertising peaked at $255 million HK, contributing to a full year total spending of $869 million HK. The financial...
Social Norms Twitter Users Follow the 797 Rule in the U.K.
Alex Burmaster, Communications Director, UK & EMEA, Nielsen’s online division The Pareto principle, more commonly known as the 80/20 rule, is the idea that roughly 80 percent of activity will be accounted for by 20 percent of the participants. Vilfredo Pareto’s initial observation at the...
Three Screen Study Shows Many Chinese Homes Online While Watching TV
Recently, The Nielsen Company launched a pilot “Three Screen” study to provide China with its first ever audience insights across TV, Internet and Mobile phone platforms, to better understand how Chinese consumers use media. Select households in Shanghai were the first to be measured....
Video Games in Play
Charlie Pollak, Nielsen Games The video game marketplace continues to be an important in-home entertainment option. Nielsen reports that over half of all U.S. households (54%) claim to own a video game console or handheld system of some kind. The seventh generation of consoles (Nintendo Wii,...
Women, Teens, and Seniors Help Fuel 34% Mobile Web Spike
Web visitors using a mobile device increased 34 percent year-over-year, from 42.5 million mobile Web visitors in July 2008 to 56.9 million in July 2009 according to The Nielsen Company. Overall, year-over-year growth among the 13-17 and 65+ age groups outpaced the growth of the total mobile Web...
Integrated Measurement and the Pathway to Internet Profitability
Jon Gibs, Vice President, Media Analytics, The Nielsen Company A common set of measurement solutions is the only sensible approach… The Internet has moved from the “experimental” or “emerging media” categories to a mainstream media outlet. Online video portals like YouTube and Hulu...
Inside Nielsen’s VideoCensus Methodology
Dave Osborn, SVP, Product Leadership, Nielsen Online var s1 = new SWFObject(‘/nielsenwire/videos/player.swf’,’player’,’400′,’300′,’9′); s1.addParam(‘allowfullscreen’,’false’);...
The Future Is Bright for Online Media
Discussing the trajectory of the online medium in the midst of an historic economic downturn is a perilous business. Assaulted every day with downward-facing red arrows, many of the indicators concerning all things digital veer to the negative: Online media’s “favorite child” status...
Women Increasingly Super Super Bowl Fans
The 2008 Super Bowl was the highest-rated TV show in the U.S. for the year and was viewed by a record 97.5 million people – more than any previous Super Bowl. And, as expected, 42.9 percent of those viewers were males 18 years and older (45.8 million viewers). However, according to The...
