Insights | 25-08-2023
Big data virtually eliminates zero ratings in national TV measurement
Big data in TV measurement increases the scale of a 101,000-person panel and reduces statistical sampling…
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Insights | 18-07-2023
Kids push TV usage up in June, with 90% of their increased usage coming from non-traditional sources
Among kids 2-17, non-traditional TV options accounted for 90% of their increased usage.
Insights | 10-07-2023
Women’s sports viewership on the rise
Women’s sports viewership is on the rise ahead of the 2023 Women’s World Cup. Learn how broadcasters and…
Insights | 20-06-2023
Streaming usage rebounds in May, and The Gauge™ welcomes a third FAST service
After a 2.1% dip in viewing in April, streaming usage rebounded in May to capture 36.4% of TV, and audiences…
Insights | 16-05-2023
An active news cycle provides a back-to-back TV share increase for cable in April
Despite a drop in total TV usage, an active news cycle contributed to a second month of share gains for cable.
Insights | 26-04-2023
After Oscars triumph, Asian American viewers look to advertisers and media companies for more representation
The AANHPI audience has made it clear – through their voices and dollar spend – that they desire…
