Insights | 03-08-2009
From the 2009 Generation Gap to the 2020 Great Divide
Doug Anderson, SVP, Research & Development In 1969, a Gallup poll found 74% of Americans thought there was a…
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Doug Anderson, SVP, Research & Development In 1969, a Gallup poll found 74% of Americans thought there was a…
Swine Flu, Easter, and Somali Pirates topped Nielsen’s monthly index of most blogged news stories for April 2009,…
Doug Anderson, EVP, Research & Development, The Nielsen Company SUMMARY: A new Pew Research Center survey suggests…
TV coverage of the 2008 U.S. election results drew more than 71 million average viewers Tuesday night, according to…
Television viewing on Election Night has changed dramatically over the years, considering the expansion of technology and…
Yesterday Sen. John McCain boosted his TV advertising units in seven key swing states — Colorado, Florida, Georgia,…
Do politics play a role in TV viewing? Yes and no, according to Nielsen IAG, which recently released data…
On Tuesday night, 63.2 million U.S. viewers watched the second presidential debate between Senators John McCain and…
Sixty-one percent of all U.S. households watched at least one of the two 2008 election debates aired…
On Tuesday night, 69.9 million viewers tuned in to watch the sole vice presidential debate between Joe Biden and Sarah…
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