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How Obama’s Local Buys Added Up

Nielsen’s final look at ad buys by the 2008 Presidential candidates proved one famous mantra: politics really are local. President-elect Barack Obama placed one-and-a-half times as many spot TV ads than John McCain during the general election season (6/08 to 11/08), and almost twice as many...

SPORTS WRAP Sports Ads, PR, Help Obama Win Political Super Bowl

If election night were a television program, its 71 million plus viewers would place it second only to the Super Bowl as the most watched event of 2008. In a year of remarkable sporting events, coverage of the Presidential qualifying rounds also drew huge ratings, as the candidates sparred in...

Demand For Political News Boosts Sept. Traffic To U.S. News Sites

According to Nielsen Online, in September NYTimes.com was the top U.S.-based online newspaper site, while MSNBC Digital Network (MSNBC) was the top U.S. online news outlet, Editor & Publisher reported this week. The NY Times’ website drew just over 20 million unique visitors in...
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