News Center | 17-06-2015
Nielsen: Chinese Smartphone Market Now Driven by Upgrading
Smartphone penetration of Chinese consumer is estimated at 73% by 2015, and exceeding 90% in urban areas
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News Center | 11-06-2015
Nielsen: Asian-American Buying Power Increased by More than $50 Billion in One Year—Expected to Hit $1 Trillion by 2018
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Insights | 26-05-2015
They Really Like Me! The Most-Liked Celebrity Endorsers of Q1 2015
Despite the changing media environment, however, one such pre-placement decision is nothing new—whether to…
News Center | 06-05-2015
Nielsen And Krux Collaborate on Multi-Touch Attribution Solution for Marketers
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Insights | 22-04-2015
Age of Technology: Generational Video Viewing Preferences Vary By Device and Activity
Globally, consumers largely favor TV as the device of choice for watching video programming. However, there are…
Insights | 14-04-2015
For Music Fans, the Summer is All a Stage
For most of us, Memorial Day unofficially marks the start of summer. For music fans, summer starts when music…
Insights | 14-04-2015
Devices Proliferate, but Viewing Preferences Depend on What and Where We Are Watching
What’s your go-to device of choice for watching your favorite show? Device proliferation has afforded more…
Insights | 09-04-2015
Game Consoles in 2015: One Stop Shop for Games and Entertainment
Gaming consoles are no longer just for gaming. In fact, console owners actively use their devices for a wide…
Insights | 06-04-2015
Live TV + Social Media = Engaged Viewers
From keeping tabs on friends via social media to skipping lines at the store by shopping online, technology…
News Center | 06-04-2015
Nielsen and Havas Media North America Sign Long-Term Renewal Agreement for Local Market Television Measurement
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