Insights

The Mobile Consumer Report

Nielsen’s 2013 Mobile Consumer Report pulls together findings from surveys, custom and syndicated research conducted around the world in 2012. Data collection methodologies and geographic representations vary by country. The following pages contain a snapshot of the differences and similarities...

The Paid Social Media Advertising Report 2013

Social media has grown exponentially. One out of every seven people in the world has a Facebook page. Nearly four in five active Internet users visit social networks and blogs. Accordingly, marketers are flocking to the medium. Whereas their customers are adopting the medium with purpose, marketers...

State of the Media: U.S. Consumer Usage Report

To understand consumers requires going beyond sales figure to explore what devices they own and how they incorporate technology into their everyday lives. With greater clarity and information, retailers, advertisers and manufacturers can better navigate the needs of consumers, finding new...