Today, a company’s reputation is increasingly recognized as a business asset that is central to maintaining and growing business value. Despite this recognition, however, corporate competencies around reputation measurement often lag. So “How do you measure corporate reputation?”
As snack manufacturers look to tailor offerings to deliver snacks that appeal to both the palate and the psyche, knowing what drives a consumer to pick one snack rather than another is vital to stay competitive in the $374 billion worldwide snacking industry.
Across the globe, shoppers are increasingly turning to the web to buy the things they need. But not all e-commerce categories are the same.
Earning consumer devotion to a brand or store takes more than just offering a good product. That’s why getting to the heart of what makes a consumer stick or switch can be the difference between flourishing and fading.
Filipino shoppers traditionally go to the supermarkets twice a month, usually on paydays, for bulk shopping. For some basic items, however, Filipinos often buy from sari-sari stores, local convenience shops. With the increasing number of supermarkets across the country, however, a recent Nielsen...