Unlock the full potential of your brand and drive demand
Measure and optimize your brand marketing for maximum impact
In a media market driven by both data and emotion, your brand’s story is its most powerful asset. Nielsen Brand Lift helps you measure not just what people see, but how they feel. We give you the complete picture of your campaign’s impact across all media.
Flexibility at scale
Measure what matters—everywhere
Gain standardized brand lift measurement across platforms, audiences, ad formats, and creatives. Understand which strategies are most effective and scale what works, faster.
Innovative approach, proven accuracy
Built on trust, driven by data
Leverage Nielsen’s decades of brand solution expertise for brand lift data you can count on. Our methodologies ensure consistent, high-quality insights across your campaigns, no matter how granular or robust.
Actionable insights for real brand growth
Turn insights into brand momentum
Get strategic, full-funnel insights that move your brand forward. Nielsen Brand Lift delivers transparency, clarity and access to industry-leading data sources for confident decision making.
Definitively measure outcomes
Elevate your upper-funnel performance
Track whether your campaigns are achieving lift in brand KPIs-like awareness, favorability and purchase intent. Evaluate influencer effectiveness, creative resonance, sentiment and content fit to understand the full impact of advertising on consumer perception.
Opt-in surveys built for trust
Transparency and privacy at the core
With opt-in, privacy-first methodologies, Nielsen Brand Lift puts data integrity first. We use survey-based control/exposed techniques to ensure clean, unbiased insights which empower smarter investments and build trust with your audiences.
Benchmark against the best
Stay competitive and prove your impact
Compare your results against a vast database of historical, cross-category Nielsen benchmarks. Evaluate your performance against industry peers and previous campaigns to validate strategy and fuel continuous improvement.
