Streaming TV
Top 10
Original, acquired, and movie viewing
Discover the top streaming programs in the U.S., including the most-watched streaming originals, movies and acquired titles. Ranked by total minutes viewed by persons 2+.
Aug. 25 – Aug. 31, 2025
| Program Name | Rank | Minutes (Millions) | # of Episodes | SVOD Provider |
|---|---|---|---|---|
| KPop Demon Hunters |
1
|
1,115 | 1 | Netflix |
| The Thursday Murder Club |
2
|
1,031 | 1 | Netflix |
| My Life with the Walter Boys |
3
|
987 | 20 | Netflix |
| Katrina: Come Hell or High Water |
4
|
911 | 3 | Netflix |
| Wednesday |
5
|
870 | 12 | Netflix |
| Bluey |
6
|
859 | 154 | Disney+ |
| Spongebob Squarepants |
7
|
769 | 323 | Paramount+ |
| The Summer I Turned Pretty |
8
|
717 | 23 | Prime Video |
| Thunderbolts |
9
|
702 | 1 | Disney+ |
| Extant |
10
|
702 | 26 | Netflix / Paramount+ |
Aug. 25 – Aug. 31, 2025
| Program Name | Rank | Minutes (Millions) | # of Episodes | SVOD Provider |
|---|---|---|---|---|
| My Life with the Walter Boys |
1
|
987 | 20 | Netflix |
| Katrina: Come Hell or High Water |
2
|
911 | 3 | Netflix |
| Wednesday |
3
|
870 | 12 | Netflix |
| The Summer I Turned Pretty |
4
|
717 | 23 | Prime Video |
| Love Island |
5
|
456 | 247 | Peacock |
| The Terminal List: Dark Wolf |
6
|
436 | 3 | Prime Video |
| King Of The Hill |
7
|
424 | 268 | Hulu |
| Hostage |
8
|
423 | 5 | Netflix |
| The Hunting Wives |
9
|
376 376 | 8 | Netflix |
| Alien Earth |
10
|
326 326 | 4 | Hulu |
Aug. 25 – Aug. 31, 2025
| Program Name | Rank | Minutes (Millions) | # of Episodes | SVOD Provider |
|---|---|---|---|---|
| Bluey |
1
|
859 | 154 | Disney+ |
| Spongebob Squarepants |
2
|
769 | 323 | Paramount+ |
| Extant |
3
|
702 | 26 | Netflix / Paramount+ |
| Family Guy |
4
|
650 | 453 | Hulu |
| Animal Kingdom |
5
|
643 | 75 | Netflix |
| Paw Patrol |
6
|
634 | 318 | Netflix / Paramount+ |
| Grey's Anatomy |
7
|
608 | 449 | Hulu / Netflix |
| Bob's Burgers |
8
|
584 | 293 | Hulu |
| The Big Bang Theory |
9
|
573 | 281 | HBO Max |
| Blindspot |
10
|
500 | 101 | Netflix |
Aug. 25 – Aug. 31, 2025
| Program Name | Rank | Minutes (Millions) | SVOD Provider |
|---|---|---|---|
| KPop Demon Hunters |
1
|
1,115 | Netflix |
| The Thursday Murder Club |
2
|
1,031 | Netflix |
| Thunderbolts |
3
|
702 | Disney+ |
| Transformers: Rise of the Beasts |
4
|
535 | Netflix / Paramount+ |
| Unknown Number: The High School Catfish |
5
|
376 376 | Netflix |
| Hostiles |
6
|
155 155 | Netflix |
| Happy Gilmore 2 |
7
|
150 150 | Netflix |
| Hotel Transylvania 3: Summer Vacation |
8
|
149 149 | Netflix |
| The Truth About Jussie Smollett? |
9
|
128 128 | Netflix |
| The 355 |
10
|
116 116 | Netflix |
Source: Nielsen Streaming Content Ratings (Amazon Prime Video, AppleTV+, Disney+, Hulu, Max, Paramount+, Peacock and Netflix), Nielsen National TV Panel, U.S., viewing through television.
NOTE: Nielsen’s Streaming Top 10 charts include only SVOD providers with program-level data in specific Nielsen reporting systems. However, there are instances when viewing to certain programs can be credited from non-linear sources beyond the listed distributors.
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Methodology Overview
Learn more about how we measure streaming content and calculate the streaming Top 10 lists in this video with Nielsen SVP Brian Fuhrer.
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Traditional TV
Top 10
Broadcast and cable viewing
Discover what Americans are watching on TV, including the week’s top broadcast and cable telecasts and syndicated programming. Based on Nielsen National TV ratings and ranked by total viewers (persons 2+).
Week of Aug. 25 – Aug. 31, 2025
| PROGRAM | RANK | VIEWERS (000) | RATING | NETWORK |
|---|---|---|---|---|
| SUNDAY NIGHT CFB ON ABC |
1
|
10,404 | 4.9 | ABC |
| SATURDAY NIGHT FOOTBALL |
2
|
9,787 | 4.5 | ABC |
| SUNDAY NIGHT CFB PRE ON ABC |
3
|
6,635 | 3.0 | ABC |
| AMERICA'S GOT TALENT (TUE) |
4
|
4,724 | 2.7 | NBC |
| 60 MINUTES |
5
|
4,049 4,049 | 2.4 | CBS |
| AMERICA'S GOT TALENT (WED) |
6
|
3,847 3,847 | 2.3 | NBC |
| AFV – SO MANY LAUGHS |
7
|
3,815 3,815 | 1.9 | ABC |
| THE UNEXPECTED JOURNEY |
8
|
3,697 3,697 | 2.3 | ABC |
| BIG BROTHER (WED) |
9
|
3,451 3,451 | 1.8 | CBS |
| BIG BROTHER (THU) |
10
|
3,358 3,358 | 1.8 | CBS |
Week of Aug. 25 – Aug. 31, 2025
| PROGRAM | RANK | VIEWERS (000) | RATING | NETWORK |
|---|---|---|---|---|
| COLLEGE FOOTBALL – VIRGINIA TECH VS. SOUTH CAROLINA |
1
|
5,165 | 2.3 | ESPN |
| THE FIVE (WED) |
2
|
3,692 | 2.1 | FOX NEWS CHANNEL |
| COLLEGE FOOTBALL – GEORGIA TECH VS. COLORADO |
3
|
3,483 | 1.7 | ESPN |
| COLLEGE GAMEDAY – COLUMBUS, OH |
4
|
3,477 | 1.7 | ESPN |
| THE FIVE (TUE) |
5
|
3,440 | 2.0 | FOX NEWS CHANNEL |
| THE FIVE (MON) |
6
|
3,370 | 2.0 | FOX NEWS CHANNEL |
| THE FIVE (THU) |
7
|
3,237 | 1.9 | FOX NEWS CHANNEL |
| THE FIVE (FRI) |
8
|
3,179 | 1.8 | FOX NEWS CHANNEL |
| BASEBALL TONIGHT: SUNDAY NIGHT COUNTDOWN |
9
|
3,154 | 1.3 | ESPN |
| JESSE WATTERS PRIMETIME |
10
|
3,150 | 1.9 | FOX NEWS CHANNEL |
Week of Aug. 18 – Aug. 24, 2025
| PROGRAM | RANK | VIEWERS (000) | RATING | ORIG. |
|---|---|---|---|---|
| JEOPARDY |
1
|
6,791 | 4.1 | CBS MEDIA VENTURES |
| WHEEL OF FORTUNE |
2
|
6,674 | 3.8 | CBS MEDIA VENTURES |
| FAMILY FEUD |
3
|
6,397 | 4.0 | CBS MEDIA VENTURES |
| JUDGE JUDY |
4
|
4,394 | 3.0 | CBS MEDIA VENTURES |
| DATELINE (WKLY) |
5
|
3,408 | 2.5 | NBC UNIVERSAL |
| ESPN NFL PRESEASON |
6
|
3,223 | 1.8 | ESPN |
| INSIDE EDITION |
7
|
2,958 | 1.8 | CBS MEDIA VENTURES |
| ENTERTAINMENT TONIGHT |
8
|
2,539 2,539 | 1.6 | CBS MEDIA VENTURES |
| LIVE WITH KELLY AND MARK |
9
|
1,959 1,959 | 1.3 | DISNEY ABC DOMEST TV |
| FAMILY FEUD (WKND) |
10
|
1,948 1,948 | 1.2 | CBS MEDIA VENTURES |
Source: Nielsen National TV Ratings. U.S. audiences. Ranked by total viewers P2+. Ratings are the percentage of TV viewers in the U.S. that tuned into a specific television program.
Viewing by demographic
Dive deeper into the data with the top-ranked prime broadcast and cable TV programs for Hispanic viewers, Black viewers and viewers in households with same gender spouses or unmarried partners in the U.S.
Week of July 22 – July 28, 2024
| PROGRAM | RANK | VIEWERS (000) | RATING | NETWORK |
|---|---|---|---|---|
| PREMIOS JUVENTUD 24 7/25 |
1
|
1,324 | 4.8 | UNI |
| NOCHE DE ESTRELLAS 7/25 |
2
|
1,221 | 4.6 | UNI |
| TOP CHEF VIP S3 – M |
3
|
1,146 | 4.1 | TEL |
| PREMIOS JUVENTUD24 GF7/25 |
4
|
1,136 | 4.4 | UNI |
| CONDE: AMOR Y HONOR – M |
5
|
1,121 | 4.0 | TEL |
| TOP CHEF VIP S3 – SUN |
6
|
1,094 | 3.6 | TEL |
| TOP CHEF VIP S3 7P – M |
7
|
1,082 | 3.9 | TEL |
| TOP CHEF VIP S3 – W |
8
|
1,061 | 4.0 | TEL |
| TOP CHEF VIP S3 – R |
9
|
1,054 | 4.3 | TEL |
| TOP CHEF VIP S3 – T |
10
|
1,021 | 3.9 | TEL |
| PROGRAM | RANK | VIEWERS (000) | RATING | NETWORK |
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1
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2
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3
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4
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5
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6
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7
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8
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9
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10
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Source: Nielsen. Primetime broadcast programs. Viewing estimates on this page include live viewing and DVR playback on the same day, defined as 3am-3am. Ratings are the percentage of TV viewers in the U.S. that tuned into a television program.
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Ratings and Families
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Advertising
Top 10
Learn which companies are leading the pack in advertising spending each month. Powered by Nielsen Ad Intel.
Advertising Spend – July 2025, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (B) | INDUSTRY |
|---|---|---|---|---|
| ABBVIE INC |
1
|
$59.1 | 6.5 | HEALTHCARE |
| PROCTER & GAMBLE CO |
2
|
$30.8 | 9.9 | TOILETRIES & COSMETICS |
| PROGRESSIVE CORP |
3
|
$30.0 | 5.1 | INSURANCE & REAL ESTATE |
| PROCTER & GAMBLE CO |
4
|
$27.4 | 8.2 | SOAPS, CLEANSERS & POLISHES |
| PROCTER & GAMBLE CO |
5
|
$24.0 | 7.3 | HOUSEHOLD EQUIPMENT & SUPPLIES |
| NOVO NORDISK A/S |
6
|
$22.6 $22.6 | 2.0 | HEALTHCARE |
| ALLSTATE CORP |
7
|
$19.3 $19.3 | 1.8 | INSURANCE & REAL ESTATE |
| VERIZON COMMUNICATIONS INC |
8
|
$18.7 $18.7 | 1.9 | BUSINESS & CONSUMER SVCS |
| ELI LILLY & CO |
9
|
$17.8 $17.8 | 0.9 | HEALTHCARE |
| ASTRAZENECA PLC |
10
|
$17.5 $17.5 | 2.7 | HEALTHCARE |
July 2025, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (MM) | INDUSTRY |
|---|---|---|---|---|
| SEARCHLIGHT CAPITAL PARTNERS LP |
1
|
$9.0 | 491.0 | PUBLISHING & MEDIA |
| VERIZON COMMUNICATIONS INC |
2
|
$8.7 | 375.5 | BUSINESS & CONSUMER SVCS |
| CONSTELLATION BRANDS INC |
3
|
$8.3 | 794.9 | BEER & WINE |
| PROCTER & GAMBLE CO |
4
|
$6.5 | 760.0 | SOAPS, CLEANSERS & POLISHES |
| DEUTSCHE TELEKOM AG |
5
|
$6.4 | 352.3 | BUSINESS & CONSUMER SVCS |
| MCDONALDS CORP |
6
|
$6.0 | 367.2 | ENTERTAINMENT & AMUSEMENTS |
| SAINT JUDE CHILDRNS RSRCH HSPTL INC |
7
|
$5.7 | 289.1 | HEALTHCARE |
| WALMART INC |
8
|
$5.6 | 459.1 | RETAIL |
| LOWES COS INC |
9
|
$5.6 | 503.7 | RETAIL |
| ELI LILLY & CO |
10
|
$5.5 | 44.6 | HEALTHCARE |
July 2025, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (B) | INDUSTRY |
|---|---|---|---|---|
| GENERAL MOTORS CO |
1
|
$32.6 | 2.5 | AUTOMOTIVE |
| TOYOTA MOTOR CORP |
2
|
$30.2 | 2.2 | AUTOMOTIVE |
| GULF COAST EXOTIC ANIMAL EXPO |
3
|
$29.9 | 2.2 | ENTERTAINMENT & AMUSEMENTS |
| GABRIELE AUTO GROUP-BF |
4
|
$23.1 | 1.9 | AUTOMOTIVE |
| GRAFF JEWELERS INC |
5
|
$22.5 | 1.9 | RETAIL |
| MORGAN & MORGAN PA |
6
|
$21.6 | 2.2 | BUSINESS & CONSUMER SVCS |
| FORD MOTOR CO |
7
|
$20.8 | 1.6 | AUTOMOTIVE |
| HYUNDAI MOTOR CO |
8
|
$20.3 | 1.5 | AUTOMOTIVE |
| TOP DOG DIRECT LLC |
9
|
$20.0 | 1.7 | DIRECT RESPONSE PRODUCTS |
| GREEN FROG SLEEP CTR INC |
10
|
$18.2 | 1.5 | RETAIL |
July 2025, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (MM) | INDUSTRY |
|---|---|---|---|---|
| TOYOTA MOTOR CORP |
1
|
$4.2 | 187.5 | AUTOMOTIVE |
| RTG FURNITURE CORP |
2
|
$2.9 | 110.8 | RETAIL |
| GENERAL MOTORS CO |
3
|
$2.3 | 115.8 | AUTOMOTIVE |
| USA VEIN CLINICS LLC |
4
|
$2.1 | 82.1 | HEALTHCARE |
| HYUNDAI MOTOR CO |
5
|
$2.0 | 112.6 | AUTOMOTIVE |
| FIRST AMERICAN FINANCIAL CORP |
6
|
$1.9 | 67.7 | BUSINESS & CONSUMER SVCS |
| CHARTER COMMUNICATIONS INC |
7
|
$1.9 | 111.3 | BUSINESS & CONSUMER SVCS |
| NISSAN MOTOR CO LTD |
8
|
$1.7 | 115.5 | AUTOMOTIVE |
| COMCAST CORP |
9
|
$1.7 | 69.3 | BUSINESS & CONSUMER SVCS |
| SENIOR LIFE INSURANCE CO |
10
|
$1.5 $1.5 | 17.5 | INSURANCE & REAL ESTATE |
Source: Nielsen Ad Intel notes: Excludes PSAs. Spot TV Live+7 for P2+. Spot TV is inclusive of Nielsen’s top 10 Hispanic DMAs based on TV households. Political advertising pricing varies by station and is subject to change, therefore cannot be compared to previous time periods.
Note: Uncategorized promotional ad spend and impression data excluded from chart.
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Video Games
Top 10
Discover the top video games Americans are looking to buy next.
Week ended September 27, 2025 | Console and PC
| TITLE | RANK | Previous week's rankings |
|---|---|---|
| Grand Theft Auto VI | 1 | 1 |
| Battlefield 6 | 2 | 3 |
| Borderlands 4 | 3 | 2 |
| Ninja Gaiden 4 | 4 | 22 |
| NBA 2K26 | 5 | 10 |
| Ghost of Yotei | 6 | 6 |
| Call of Duty: Black Ops 7 | 6 | 6 |
| Minecraft | 6 | 12 |
| Hogwarts Legacy | 6 | 29 |
| Fortnite | 10 | 8 |
Source: Nielsen Video Games Tracking
