Webinar
Winning Strategies for Retail Advertisers
Unlock the Data-Driven Secrets to Optimizing Your Ad Spend in a Changing Market
The retail advertising landscape is constantly evolving, presenting both challenges and exciting opportunities. Marketers today face economic pressures and tighter budgets, yet expectations remain as high as ever. While many industries are cutting ad spend, retail stands out as more resilient. This webinar dives into the unique strategies top retail brands and SMBs are employing to navigate these shifts, maximize efficiency, and drive measurable outcomes.
Who Should Watch:
This webinar is essential for Retail Marketers, Advertisers, Agencies, and anyone interested in understanding retail advertising in a rapidly changing European market. If you’re looking to optimize ad spend, gain competitive insights, and understand evolving consumer behaviors, this session is for you.
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What You’ll Learn in This Webinar:
Navigate Budget Pressures: Understand why retail is defying the trend of reduced marketing budgets and how to leverage this for your strategy.
Master Media Mix Shifts: Explore the planned shifts in marketing strategies for 2025, including transitions to lower-cost, digital, and newer channels.
Unpack European Digital Evolution: Discover how digital advertising and ecommerce are set for strong growth across key European markets like the UK, Germany, Italy, and Spain, even as digital maturity varies.
Understand Consumer Behavior: Gain insights into evolving shopping preferences, acknowledging the continued importance of in-store experiences alongside e-commerce growth.
Compare Top Brands vs. SMB Strategies: See how large advertisers (Top 100) and smaller retailers are uniquely allocating ad spend across different media types (like TV vs. Digital) and specific countries (UK, Germany, Italy).
Access Granular Ad Spend Data: Learn how competitive intelligence tools can provide specific details on individual advertiser spend, media channels (TV, social, digital video), and seasonal trends.
