2025 Diverse Intelligence Series

How Hispanic consumers are influencing the media landscape

Hispanic audiences are taking control of the way they shape their own media experiences, driving trends and redefining how content is created and consumed. As this powerful consumer group adapts and evolves, there are opportunities for brands and advertisers to leverage.

Hispanic consumers are actively reshaping the media landscape by driving new trends and defining how content is made and consumed. This evolution presents a key opportunity for brands and advertisers to engage with this powerful and adaptable audience.

Creating personalized experiences

In this year’s report, we examined three ways Hispanic audiences are widely influencing media consumption trends shaped by their cultures and
communities:

Media curators

Hispanic audiences are selective about where and how they’re spending their
time with media.

Algorithm influencers

Hispanic consumers are leaning into apps and platforms to create unique digital
experiences.

Soccer champions

Hispanic soccer fans in the U.S. are leading the hype ahead of the inaugural FIFA Women’s Champions Cup™ and the Men’s FIFA World Cup™ in 2026.