Insights

Socially Minded: The Causes Men and Women Value

If we know that consumers are engaging more with brands that are going green, producing sustainable products and giving back, do we have insight into which causes resonate the most? And are there discernible preferences between men and women? The short answer is yes.

Corporate Support for Education is a Winning Proposition

Companies around the world appear to be getting more involved in educational development initiatives, and consumers are taking notice. Companies support educational initiatives for a variety of reasons, such as altruism, talent pipeline development and brand reputation, all of which can make them...