2016 World Sports Review
Global sport's top-line metrics, notably global sponsorship and media rights spend, continued to point in the right direction in 2016 but it was also a year of rapid change across the industry.
Uncommon Sense: Exporters Facing Opportunity with Consumer Spending in Emerging Markets
Multinationals should not turn their backs on emerging market consumers. Some rebalancing toward developed markets makes sense in the near term as their relative strength improves, but it must not come entirely at the expense of investment in emerging markets.
Uncommon Sense: Going Premium in Southeast Asia
In 1990, 57% of Southeast Asia was in poverty and access to daily necessities one could afford was not to be taken for granted. Today, so much has changed that a new niche at the high end of the affordability spectrum has emerged to fan the aspirations of consumers – premiumization.
Uncommon Sense: China's Transition to a Consumer-Led Economy – and How Businesses Can Help
The slowing pace of Chinese economic growth underscores the country’s need to transition from an investment- and export-led growth model to one powered by consumption. But how long will that transition take? The answer is crucial to companies looking to ride what will eventually be the next...
Alibaba's CEO Talks About Using Digital and Data to Excel in Business Today
At Nielsen’s annual Consumer 360 Conference, Nielsen CEO Mitch Barns and Daniel Zhang, CEO of China-based Alibaba, sat down to discuss how global companies are leveraging digital and big data for commercial gains amid growing fragmentation, technological developments and evolving consumer demand.
Uncommon Sense: China - Rise of the Local Giants
As China began its meteoric rise, multinational companies from Europe and America established beachheads in the country, and did very well bringing Western products to the East.
Beneath the Makeup, Online Cosmetic Shoppers in China are Young and Affluent
When it comes to online shopping for cosmetics, Chinese consumers take their time and cover all the bases before they make their purchases. And in addition to spending hours looking for the right products and deals, their paths to purchase often include actively engaging and interacting with brands...
Tour the Store: Mainland Chinese Tourists Represent a Big Opportunity for Hong Kong Retailers
Tourists love to shop. Whether they’re browsing for small souvenirs or big-ticket items they can’t get at home, tourists around the globe are always on the prowl when they’re away from home. For mainland Chinese visitors to Hong Kong, shopping is a key activity that nine in 10 tourists enjoy....