Insights

The Six-Point Checklist for Successful DMP Engagement

The DMP serves as the nervous system for your organization’s digital ecosystem helping you unify, make sense of and unlock the value of disparate streams of data, uncover and build valuable consumer audiences, and reach those high-value audiences with personalized messaging in real-time across...

Commercial Trends in Sports 2018

We are at a time of unprecedented commercial opportunity in global sports. Barriers to entry have never been lower. More markets around the world than ever before are receptive to the power of sports. It’s never been easier to reach millions—even billions—of fans.

What's Next in Tech in the Middle East and Africa?

The spread and influence of technology will be a key driver of change across the globe over the next five years. However, there will be regional differences, and some countries will leapfrog traditional cycles of development.

Perspectives: Accelerating Connected Home Adoption

It’s no surprise that more and more items are being outfitted with built-in connectivity. Consumers’ adoption of internet-enabled devices isn’t a given, however, and it’s worth exploring why acceptance has been so fragmented across categories—as well as what the industry can do to...