Insights

Commercial Breaks Aren’t Tweet Breaks

TV is becoming more social every day. We know viewers tweet during live TV, but there’s still much to learn about the relationship between TV viewing and social media usage. For example, are people tweeting while a show unfolds—during the actual minutes of a program—or are they reserving...

Running Digital Audiences, Walking Advertising Dollars

Established as a bastion of direct response advertising and long considered the home for niche audiences, online has lagged behind other media, namely TV, as a channel for broadly messaged, brand advertising. The emergence of far-reaching publishers like Facebook, however, means that marketers now...

Top 10 Social TV Programs, Week of July 8, 2013

(Editor’s note: We’ve updated this list to include more program types. The list now includes Syfy’s “Sharknado.”) VH1’s “Love & Hip Hop: Atlanta” was the top social TV program last week, racking up more tweets than competing reality shows “Big Brother”...

Video: Social TV-The Global Town Square

Twitter CEO Dick Costolo is a big believer in the social aspect of television. While he contends that TV has always been social, today’s technology allows the social aspect to take place in real-time and in an un-filtered way free of third party intervention. And that inside-out view is very...

How Twitter Drives TV Engagement

Over the last six years, TV networks’ Twitter accounts have gone from being little more than promotional outlets for tune-in messaging to real-time channels for networks and advertisers to interact with highly engaged audiences. Evan Silverman, SVP, digital media for A&E networks, says that...

Twitter CEO: We’re the ‘Social Soundtrack’ of TV–By Design

Twitter has become the “social soundtrack” of TV because it’s a new media company that’s comfortable with old media, CEO Dick Costolo said Tuesday. “We absolutely view it as complementary and view it as an additive world – not a world where you have to take a piece out,” Costolo said...

Twitter TV Continued its Epic Rise in Q1 2013

Rank Network Show Uniques Tweets 1 CBS Super Bowl XLVII 5,280,048 26,131,270 2 CBS 55th Annual Grammy Awards 2,697,051 12,752,648 3 ABC The Oscars 1,626,592 6,377,732 4 ABC Family Pretty Little Liars 1,488,281 8,283,128 5 FOX American Idol 1,625,223 5,509,086 6 AMC The Walking Dead 1,491,244...

Why Word-of-Mouth is Loudest in Africa

Doing business in sub-Sahara Africa can be full of disparate challenges, and anyone looking to identify a classic African consumer will struggle. Despite sharing a common border, inhabitants of one country differ from those in a neighboring country with respect to their attitudes, buying and media...

New Study Confirms Correlation Between Twitter and TV Ratings

U.S. TV viewers are taking to Twitter to talk about TV, and the digital chatter is building steam. According to SocialGuide, 32 million unique people in the U.S. Tweeted about TV in 2012. That’s quite the confab, but what does it all really mean for the TV industry? Should networks and...