Nielsen is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population.
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In more than 100 countries around the world, Nielsen provides clients the most complete understanding of what consumers watch and buy. Learn more about our company.
Making an impact—and reducing our impact—through information and action.
As a consumer, your opinions and ideas matter. We’re committed to measuring behavior across ethnicities, cultures and organizations worldwide.
Learning is at the core of what we do. We’re honored to lend a hand in shaping the next generation of innovators.
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