Insights

Content Type

A Guide To Winning In Store In 2021

Although the long-tail impact of economic slowdown will continue into 2021, the success of the FMCG industry depends on how retailers and manufacturers address evolving behavior and shifts in the retail landscape by leveraging best-selling locations and e-commerce, assortment and promotions.

Shop-Shifting

In our recent webinar - Shop-Shifting: Recalibrating for the Re-routed Spread of Spend - we summarise our findings from an investigation of store-level analysis across 15 countries.

Webinar: High Time To Revise Price and Promotion Strategy

The last 6 months we have seen unprecedented shifts in consumer behaviour, especially consumers’ price sensitivity. Some behaviours have shifted back whereas some are here to stay in the longer perspective.  At the same time retailers have taken action and also changed marketing spending and...