Shop-Shifting
In our recent webinar - Shop-Shifting: Recalibrating for the Re-routed Spread of Spend - we summarise our findings from an investigation of store-level analysis across 15 countries.
Webinar: High Time To Revise Price and Promotion Strategy
The last 6 months we have seen unprecedented shifts in consumer behaviour, especially consumers’ price sensitivity. Some behaviours have shifted back whereas some are here to stay in the longer perspective. At the same time retailers have taken action and also changed marketing spending and...
Webinar: A Tale of Two Shoppers
While the COVID-19 health crisis presents a risk to all, not all shoppers are impacted equally. Globally, two core groups have emerged. Tune in to our webinar playback and discover how Nielsen can help you discover and unlock new opportunities in understanding the shopper needs in the future...
Webinar: Hit the Right Notes for Your Customers
The power of “Wow!” moments cannot be underestimated; just like a good song, customers will keep wanting to play it on repeat. Discover the five key ingredients to a good song, and creating wow moments.
Webinar: How to Rebound, Reboot or Reinvent your business post COVID-19
As COVID-19 impacts countries and societies around the world, consumers have been forced to dramatically change their purchase behaviors.
LEAD Network Webinar: Wising up to Women
Nielsen recently hosted and participated in the kick-off webinar of the LEAD (Leading Executives Advancing Diversity) Network’s Diversity & Inclusion Best Practice series with Unilever to explore the challenges women face and how they are communicating and engaging to create equality.