What Global Ad Spending Tells Us About the Future of Media
The pandemic is far from over, and we will feel its effects for years to come, but the resilient media industry is bouncing back, with certain constituents pulling out ahead of others.
COVID-19: Tracking the Impact on Media and Consumer Behavior
In the past year-and-a-half, we have witnessed dramatic shifts in consumer behavior and seen companies nimbly shift gears with varying levels of success.
The Future Awaits: Tech-Transformed Consumption
In our latest research, we examine the challenges and accelerators affecting how and when consumers around the world will engage with the myriad forms of emerging technologies primed to make their lives easier and more efficient.
Women: Primed and Ready for Progress
For brands to succeed today, they need to find ways to address the challenges women face. Making up half of the population, women are key influencers across the globe. And the reality is that women still shoulder most of the household responsibilities.
A Digital Giant Awakens
Marketing has evolved over the last several decades from marketing to many, marketing to some and now marketing to one. With advancements in technology and the growth of digital media and addressability, precision marketing is now a reality.
Confidence Tapers in First Quarter of 2019 for Singaporean Consumers
The Singapore consumer confidence index (CCI) has softened in Q1 2019 to 92 (vs 96 points in Q4 2018, and 97 points in Q1 2018), according to The Conference Board Global Consumer Confidence Survey, in collaboration with Nielsen.
Truly Open or Simply Ajar
At Nielsen, we have a clear view of open, one that is not ajar or a “bit more open.” To us, open means exactly that—open. We define open as the ability to use different parties and types of data, models to enrich and applications to consume and take action.
Becoming Shopper-Centric: Price, Promotion and the Overall Value Equation
By placing the shopper at the center of decision making, manufacturers can better collaborate with their retailer partners to address the inefficiencies of trade spend—one of the largest costs of doing business.
Will Your Customer Relationships Survive Infidelity?
Consumers today are more disloyal than ever before; the once steadfast consumer retail environment primed to grow brand-loyal hearts has shifted to a more capricious climate, where product infidelity is now the norm.
6 Reasons Why Marketers Need Granular Measurement
Granularity matters to marketers because it gives them the ability to distill huge chunks of marketing activity so that you can understand the smaller components.