A Guide To Winning In Store In 2021
Although the long-tail impact of economic slowdown will continue into 2021, the success of the FMCG industry depends on how retailers and manufacturers address evolving behavior and shifts in the retail landscape by leveraging best-selling locations and e-commerce, assortment and promotions.
Recalibrating for Diminished Growth: Resolutions for 2021
Year-over-year CPG sales continue to track above pre-COVID-19 conditions, but the huge sales spikes we saw in the spring are unlikely to be repeated in 2021. Here’s what retailers and manufacturers need to be mindful of for the year ahead.
The World’s Most Successful Grocery Stores (Literally) Aren’t What They Used to Be
The stores we shopped in yesterday are not the stores we are shopping in today, and unlikely to be those we shop in tomorrow. There is no longer a need to squint … our data scientists have brought this phenomenon into plain sight.
Webinar: Leading the Way - A New Norm in Singapore's Retail Industry
Tune in to our webinar playback and discover how Nielsen can help you adapt and optimise your strategies to better understand your consumer’s needs in a COVID-19 world.
What Will the Future of FMCG and Retail in Singapore Look Like After Phase 2 of the Country’s Re-Opening?
As we move from Phase 2 to Phase 3, what will the future of FMCG look like in Singapore?
Innovating in the Digital Era: The Evolving Role of Digital Media on New Product Launches
When considering new launches, the role that advertising plays is consistent: Advertising drives awareness; awareness drives trial; and trial drives volume. It makes sense therefore, that when compared to existing products, new products are more reliant on advertising support to grow.
Unemployment is at the Heart of Long-Term Consumer Change
Two important narratives have been necessarily conflated as the novel coronavirus (COVID-19) has made its way around the world this year: the devastating impact of the deadly disease on the lives of millions and their loved ones and the almost immediate effect on the global economy.
Helping Brands Understand the Bigger Role that Modern Dads Play in Parenting
Dads are becoming more involved in child care, so baby care brands can use this as an opportunity to target marketing efforts toward them.
Recalibrated Consumption Dynamics in a COVID-19 Altered World
Many markets across the globe begin to ease living restrictions, and many consumers are returning to a world that's far different from the one they left at the beginning of the year. Nielsen has identified six major areas where consumption dynamics will change moving forward in this unprecedented...
E-Commerce Channels Dominant but Physical Stores are Equally Important
Analysing shopping trends before the COVID-19 pandemic can help brands and retailers understand how consumer behaviour has changed, and how to reset expectations.