In just 2 years Black Friday has become a headline feature on South Africans' promotional calendars. Black Friday activities, if executed well, have the ability to incrementally ramp up the necessary growth and returns. As manufacturers and retailers gear up for this year’s Olympian promotional event, here are some key insights that can be used to inform the strategies and planning.
E-commerce is becoming an important factor in further driving fast-moving consumer goods (FMCG) growth across major markets globally. View our webinar to explore the framework of 10 key drivers for e-commerce success and which combination of drivers are importance based on their respective markets.
Beyond in-store clinics and the traditional health care aisle of the store, a handful of departments should be top of mind for drug store retailers where more multicultural dollars are spent in comparison to non-Hispanic whites.
By mid-century, the U.S. will be a “majority minority” nation. By 2060, fewer than five in 10 will be white non-Hispanic. This level of demographic change represents a remarkable challenge for retail real estate investors, developers, advisers and retailers. It’s also a remarkable opportunity.
African-American consumers are more relevant than ever in today’s ever-shifting entertainment market—and their choices are affecting the whole entertainment industry. To capture this influential demographic’s attention, marketers must understand African Americans’ specific tastes and habits to provide content that best suits their interests and needs.
With a current buying power of $1 trillion that is forecasted to reach $1.3 trillion dollars by the year 2017, the importance of connecting with African-American consumers is more important than ever. Importantly, these consumers are distinct from other consumer groups, and understanding them is critical to making lasting connections.